Client: AutoVentive

Objective: Enhance AutoVentive’s online presence, brand visibility and audience engagement through targeted digital campaigns, focusing on diversifying advertising channels and improving content interaction.

Strategy:

• Maximize brand exposure through multi-platform advertising on Google Ads, LinkedIn, Facebook and geofencing campaigns.
• Leverage high-interest events (such as NASCAR) for engagement-focused campaigns.
• Drive cost-efficient traffic and refine lead generation tactics through precise targeting and diverse campaign goals, such as whitepaper downloads and video engagement.

Execution:

Our automotive marketing agency launched paid campaigns across Google, LinkedIn and Facebook, targeting specific events for maximum engagement.

We crafted content-rich ad formats, such as white papers and videos on LinkedIn and Google, to capture high-quality leads, particularly targeting professionals looking for valuable industry insights.

Our team utilized location-based ads at key events like NASCAR races to target attendees at specific locations, increasing engagement by reaching a relevant audience at the right time.

We posted regular updates on team additions, partnerships and milestones across LinkedIn and Facebook to help keep the audience engaged and informed while supporting the paid campaigns.

We optimized website design and navigation to improve user engagement, and enhanced content quality and site usability to keep users engaged.