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Our team of digital marketing experts recently delivered a highly effective digital ad campaign for JW Group from Aug. 1 to Sept. 9, 2024. The campaign focused on engaging their audience through targeted ads centered around the Telluride Film Festival and two key properties at 214 S. Fir and 421 E. Columbia Ave.
The campaign saw remarkable results, with a solid overall click-through rate (CTR) of 4.29%, reaching more than 11,000 people and generating 530 link clicks. One of the standout successes was the 214 S. Fir video ad, which garnered a significant reach and generated a confirmed lead. The campaign also tracked website contacts, adding valuable leads and business growth for JW Group.
The Telluride Film Festival campaign was particularly successful, with a 5.29% CTR and website leads, demonstrating strong customer engagement from a highly targeted audience during the event. This level of interaction highlighted the campaign’s ability to connect with potential and qualified leads at the right time and place.
Among the top-performing ads, the 421 E Columbia Ave. post took the spotlight with an impressive CTR of 6.7%, driving high engagement. Meanwhile, the 214 S. Fir video led in reach and was instrumental in converting a potential customer, further solidifying its success.
Overall, the campaign demonstrated the power of strategic approach to ad placement and tailored content, resulting in significant engagement, lead generation and high interaction from critical audiences. JW Group’s strong online presence during the Telluride Film Festival and the spotlight on their prime properties contributed to a well-executed and impactful campaign.
October 22, 2024
