We traveled to Telluride, Colorado to gather media assets for JW Group Telluride, a Forbes Global Property. We had the opportunity to bring along Molly Kuplen, one of our Kansas City lifestyle and travel influencers, as part of our customized influencer program. She helped us capture assets and promote the Telluride lifestyle to her followers.

As more companies use content personalization as part of their digital marketing strategy, competition for your customer’s attention will increase. Influencers can help reach a relevant audience in various channels at a relatively low cost. They already have a trusted following who values their opinion far more than traditional advertising.

Our influencer marketing programs are created to meet tangible revenue goals, increase new contacts and generate leads. We combine the right tactics with the right budget and scale the program over time to bring our clients success. Influencer partnerships will also help:

• Reach highly specific audiences directly.
• Cut through the noise of other advertisers.
• Boost engagement.
• Build brand authenticity.
• Experience a return on marketing investment.