Client: A-Team Telluride Properties

Objective: Enhance brand visibility and engagement and drive conversions across key social media platforms from October to December 2024.

Strategy:

AI-Driven Targeting: Utilize AI insights to identify affluent buyers, tailoring content and ads to their interests, behaviors and locations.

High-Impact Content and Video Marketing: Prioritize engaging virtual tours, lifestyle storytelling and SEO-optimized posts to enhance organic and paid visibility.

Precision Digital Advertising: Deploy targeted Facebook and Google Ads with geolocation to reach luxury buyers at ski resorts, private airports and elite events.

Optimized Media Spend: Adjust advertising budgets based on seasonal trends, ensuring a mix of organic and paid efforts for maximum exposure.

Execution:

JSMM crafted two buyer personas to refine audience segmentation, content themes and ad placements.

Our creative team crafted a video that showcased the stunning properties, vibrant après-ski culture and elite community experiences that spoke directly to high-net-worth buyers and aligned with their interests and aspirations.

We monitored ad performance, shifting budgets to top-performing campaigns and increasing visibility during peak buying seasons.

Our team conducted biweekly strategy meetings and workflow alignment across teams to refine strategies, maximize conversions and enhance engagement.