Client: JW Group Telluride
Objective:
Accessed the influx of affluent visitors during Columbus Weekend in Telluride to boost brand awareness and generate leads for JW Group’s luxury real estate offerings.

Strategy:
Our team of experts utilized a precisely targeted digital advertising campaign using geolocation targeting through META platforms, focusing on luxury resorts, private airports and other key locations frequented by potential high-net-worth clients.

Execution:

• Creative Approach: Developed video ads tailored to buyer personas derived from market analysis, emphasizing the unique aspects of JW Group’s properties.
• Geolocation Targeting: Focused ad placements on areas with high concentrations of target demographics, enhancing the probability of reaching potential buyers.

Results:

• Reach and Impressions:
  • Total Reach: 12,983 unique individuals, ensuring visibility among a niche audience interested in luxury real estate.
  • Total Impressions: 28,466, with a frequency of 2.2, optimizing brand recall without oversaturation.
• Engagement and Traffic:
  • Click-Through Rate (CTR): 3.26%, surpassing industry benchmarks for luxury real estate, which underscores the ad’s resonance with the audience.
  • Cost per Link Click (CPC): $2.24, demonstrating efficient budget allocation and high ad relevance.
• Conversions and Leads:
  • Leads Generated: Quality leads, illustrating effective conversion from engagement to actionable interest, with significant potential for follow-up and sales conversion.
• Budget and Efficiency:
  • Cost per 1,000 Impressions (CPM): $24.59, reflecting strategic content targeting and budget efficiency in a competitive niche market.

This campaign not only highlighted the effectiveness of targeted digital advertising in the luxury real estate sector but also showcased our creative team’s ability to craft compelling content that appeals directly to high-value prospects. The strategic use of geolocation targeting during a peak visitor period maximized exposure and engagement as part of our marketing efforts, resulting in significant lead generation and a strong return on investment. This campaign demonstrated our agency’s expertise in navigating and capitalizing on niche markets through a well-executed strategic approach.