Our property tax consulting client sought new ways to target decision-makers at various businesses. With a new LinkedIn traffic ad campaign, we beat the benchmarks while keeping costs low. The campaign focused on:
- Connection Targeting
- Brand Awareness
- Targeted Messaging
- Traffic Ads
We achieved over 99,000 impressions and nearly 600 clicks with a CPM (cost per thousand) of $15.04 — less than half of the average CPM on LinkedIn of $34. In addition, the CPC (cost per click) landed at an average of $2.58 across these campaigns, significantly lower than the average benchmark of $5.40.
By utilizing these ads on LinkedIn, you can engage a community of professionals to drive actions that are relevant to your business. This client experienced effective results all while staying within budget.