Our team increased tradeshow booth traffic and new sales contacts using geofencing for Emerald Prairie Health, a sustainable brand providing a nontoxic surface cleaner that is safe for people, plants and pets. Goals for the campaign included:
- Boost booth traffic
- Increase new sales contacts
- Drive traffic
- Exceed industry benchmarks
In June 2022, they attended the Building Owners and Managers Association (BOMA) International conference in Nashville. Our team created an engaging geofencing video ad and virtually fenced the tradeshow to drive traffic with a giveaway that exceeded industry benchmarks. The initial video ad ended with an $8 CPM (cost per mille) when the industry benchmark ranges up to $15. We then launched an additional video ad to retarget viewers for 12 days after the show with an exclusive offer for show attendees, which also achieved a CPM of $8, significantly lower than the benchmark. Together, these ads received over 45,000 impressions with a budget of less than $400.
The client reported an increase in traffic and new contacts compared to other shows. Take a look at the video we employed for this campaign which received nearly 30,000 views.