Client: Lumitex
Objective:
Highlight Lumitex’s lighting technology as a critical component in medical devices that improve safety, usability and outcomes across the healthcare industry.
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Client: Lumitex
Objective:
Highlight Lumitex’s lighting technology as a critical component in medical devices that improve safety, usability and outcomes across the healthcare industry.
Strategy:
For our video marketing strategy, we created a cinematic video series that showcased real-world applications of Lumitex technology.
Our creative team combined scriptwriting, visual storytelling and voiceover production to capture the practical benefits and emotional impact of lighting innovations in patient care and medical device performance.
Execution:
Video 1: Therapeutic Lighting Solutions
To create a visually engaging video highlighting Lumitex’s role in neonatal and adult therapeutic care, we developed the script, directed the calming visual tone and produced custom 3D clips to illustrate how light interacts with the body.
By blending real footage with 3D animation and thoughtful transitions, our team conveyed complex medical benefits in a simple, emotionally resonant way.
Video 2: Infusion Pump Backlighting Case Study
JSMM developed a testimonial video that presented Lumitex’s collaboration with a leading medical device manufacturer.
Our team wrote a clear, problem-solution-impact script highlighting the client’s technical challenge and Lumitex’s innovative response.
Through polished editing, strategic pacing and branded motion graphics, we elevated the testimonial into a professional case study.
Video 3: Surgical Lighting for Spinal Procedures
For accuracy, we conducted detailed research on the dimensions of actual surgical equipment and used that data to create a realistic 3D rendering of a spinal surgery.
The video highlighted how Lumitex’s malleable lighting eliminated shadowing in deep surgical cavities, improving visibility, reducing recovery times and enhancing surgical efficiency.
Video 4: Corporate Capabilities & Innovation Overview:
JSMM produced a fast-paced, music-driven brand video to showcase Lumitex’s professionalism and credibility.
Without voiceover, we relied on carefully scripted on-screen messaging to guide the viewer through Lumitex’s values, capabilities and partnerships.
We combined real booth demonstration footage, team photos and 3D renderings to create a visual story that reflects the brand’s forward-thinking approach and leadership in medical lighting.
Results:
Strengthened Market Credibility: The video series positioned Lumitex as a leader in OEM lighting innovation across medtech specialties.
Increased Engagement: The videos enhanced web, social and sales team presentations with educational, high-value content.
Versatile Content Library: Delivered a robust visual asset set that can be repurposed across campaigns and platforms.
By visualizing how Lumitex’s lighting technology enhances the safety, usability and therapeutic power of medical devices, JSMM delivered a compelling content strategy that connects innovation to real-world healthcare.
Healthcare Technology
May 2, 2025