Over the years, our agency has represented health care and medtech brands large and small. We had the honor of relaunching a PR campaign for a successful medtech client who was working with an agency for the first time. Our goal was to add value to the brand while getting them web traffic and SEO value through content backlinks. To do this, we successfully pitched, wrote and submitted earned media placements in the form of contributed byline articles. Publications included the most reputable in the industry, such as Today’s Medical Development, MD+DI and Medical Design & Outsourcing.
Through developing relationships with editors in the industry, we successfully put our client in front of key business stakeholders while positioning them as an industry thought leader while driving tens of thousands of site traffic visits.