Our agency created a brand awareness campaign to highlight a Convention Center’s recognition as a Top 20 Convention Center in North America. We specifically targeted event planners through remarketing strategies and advertisements on LinkedIn, Facebook and Instagram.
We had a limited ad spend of $5,000. Ads resulted in 253,569 Facebook total impressions and 268,636 Instagram total impressions, resulting in an average CTR of 0.97%, which exceeded the industry benchmark of 0.9%.
The results were 14 goal completions from our Instagram traffic ad with the industry benchmark average of several thousand dollars per inquiry. For the ad campaign, we made all creative, created a theme in correspondence to the award and formed and executed the social media campaign.