A global animal health client wanted to reach a new market of consumers in Australia. Largely focused on B2B efforts, they needed tactics that would provide new data and immediate analytics to track brand reach and social media engagement with consumers.
January 2020, we launched an influencer marketing program with the client, growing their following by 37%, and also generated unsolicited testimonials, which positively reviewed their product. Over the course of six months, the placements earned 1,000’s of post engagements and over 25,000 impressions with influencers who were paid and some who did trade for the product. The influencers tested the client’s nutraceutical product for osteoarthritis with their pets and provided reviews in the form of Instagram content.