JSMM has been a trusted partner for clients in the logistics, transportation and manufacturing industries for more than a decade. We believe in elevating our clients’ voices and expertise in their respective industries. Recently, we secured an article placement with Automotive Logistics for our client, AutoVentive.
AutoVentive is an industry-leading software as a service (SaaS) applications developer providing customized solutions to the automotive logistics industry utilizing software like their AV Shadow and YMS Management. In the article, chief technology officer Lee Williams shared thought leadership insights on their use of AI in preventing damage in Finished Vehicle Logistics (FVL).
As a premier platform for disseminating information and fostering connections in the global automotive logistics and supply chain management arena, Automotive Logistics seamlessly reaches the ideal audience for AutoVentive. By securing this article placement, the article was strategically and effectively shared with the extensive network of Automotive Logistics, which includes 50,000+ monthly website views, 49,000 newsletter subscribers and 13,200 LinkedIn page followers.
Ultimately, we saw tremendous audience results both through the publication and social media.
Article page benchmarks
- Benchmark – 202 page views, 130 users, CTR to client website 2.42%
- AutoVentive article – 196 page views, 95 users, CTR 2.50%
Social media benchmarks
- Benchmark (per post) – 784 impressions, 8 reactions, 3 shares, 68 clicks, 8.67% CTR
- AutoVentive post 1 – 839 impressions, 10 reactions, 1 share , 11 clicks, 1.31% CTR
- AutoVentive post 2 – 309 impressions, 2 reactions, 0 shares , 3 clicks, 0.97% CTR
The article’s publication and subsequent audience engagement is just part of our comprehensive approach, which leverages public relations as a powerful brand tool. Through thought leadership articles, press releases, case studies, whitepapers and more, we empower industry leaders to stand out and make a lasting impact in their field.
Check out the article here.