Jennings Social Media & MarTech has been instrumental in helping industry leaders in logistics and transportation showcase their innovations and expertise. For our client, FLEXRail, a premier rail logistics solutions provider with more than four decades of experience, our team of experts recently developed a comprehensive digital marketing and sales solution centered around a series of whitepapers that highlight their groundbreaking advancements in rail transportation.

FLEXRail has consistently been at the forefront of innovation in the rail logistics industry, offering a wide range of services, including logistics management, terminal operations, transloading solutions, and more. The whitepapers we developed for FLEXRail focused on several key areas: their strategic partnerships with the automotive industry for car transportation, their sustainability initiatives, and the unique business features that set FLEXRail apart from others in the industry.

As part of a holistic approach, each whitepaper included a custom video and an accompanying ad campaign targeting a specific audience segment. These assets were designed to support FLEXRail’s website, digital content strategy, and sales meetings, ensuring that the messaging resonated across all key touchpoints. The targeted ad campaigns helped drive customer engagement and increased visibility and brand awareness among decision-makers in the rail and transportation sectors.

Each whitepaper was meticulously crafted to emphasize FLEXRail’s commitment to advancing the rail logistics sector. We detailed the technical aspects of their solutions, such as the optimization of terminal operations, the integration of advanced transloading techniques, and their collaborative efforts with automotive partners to streamline car transportation. Additionally, we highlighted FLEXRail’s sustainability initiatives, showcasing their dedication to reducing environmental impact while maintaining operational excellence and supporting their business goals. These whitepapers serve as valuable resources for industry professionals, offering both thought leadership and practical solutions to address current challenges in rail logistics.

To maximize the impact of these whitepapers, we added them to FLEXRail’s website, where visitors can request to download them through a dedicated form. This form not only provides easy access to the whitepapers but also enables FLEXRail to track potential contacts and generate valuable leads for their business.

Through this comprehensive digital strategy, including the addition of videos and targeted ad campaigns aligned with their business objectives, the whitepapers have significantly increased engagement and visibility for FLEXRail within the industry. Our strategic approach to this project has further established FLEXRail’s reputation as a leader in rail logistics innovation, solidifying its online presence and position as a trusted partner in the transportation sector and driving business growth.