JSMM recently worked with RLM Underground to expand its brand visibility through targeted ways to reach national tradeshow attendees. This national construction and engineering firm offers coast-to-coast mobilization capability, underground and aerial construction, small cell, telecom and engineering services.
Traditional tradeshow advertising costs thousands of dollars to reach a minimal audience without much reach or engagement, so JSMM launched a campaign to get their brand in front of attendees and elicit traffic to their booth by launching a geofencing ad specific to the tradeshow venue with a CPM (cost per mille) that landed around $7, significantly lower than the overall benchmark of $14 across all industries
Take a look at the video we created for this campaign. It achieved nearly 8,500 impressions — all for a fraction of the cost the client would have paid for an advertisement through the conference! We were also able to retarget the audience after the conference with a follow-up video ad.