At Jennings Social Media & MarTech, we are excited to showcase this recent project for our client, JW Group, a premier real estate firm specializing in luxury properties in Telluride, Colorado. Leveraging our expertise in creative and digital advertising media, we devised a hyper-targeted geofencing campaign on Presidents Day weekend, utilizing cutting-edge AI technology to connect JW Group with its ideal audience.

Not only did the campaign resonate with JW Group’s luxury real estate buyers, but it also proved to be incredibly cost-effective and efficient.

With an average growth rate of 134.06 percent between 2020 and 2022, RLM has not only demonstrated outstanding performance but has also added 14,830 new jobs to the regional workforce, further solidifying its impact.

Geofencing Results:

• Reach: 2,524
• Impressions: 42,598
• Video Views: 8,874
• Click-Through Rate (CTR): 3.01% (1% benchmark)

Social Media Results:

• Reach: 5,741
• Impressions: 15,390
• Cost Per Click: $0.27
• Video Views: 3,759
• CTR: 1.79% (0.9% FB benchmark)