At Jennings Social Media & MarTech, we understand the critical role of social media in creating cohesive brand narratives. When partnering with Aristocrat Motors Topeka, a proud member of the Soave Auto Group, we identified a pressing need to align their social media strategy with the overarching group identity. Moreover, we aimed to spotlight their unique emphasis on Volkswagen vehicles, a key differentiator within the group.

Starting from scratch with a new Instagram account, our efforts yielded impressive results. The account achieved an outstanding average engagement rate of 41.83%, demonstrating strong initial traction. Simultaneously, on Facebook, we witnessed a monumental surge in engagement, elevating the average rate from 2.07% to an extraordinary 48.45%, representing an exceptional 2,240.58% increase.

Our efforts not only bolstered Aristocrat Motors Topeka’s individual brand identity but also contributed to the cohesive storytelling of the Soave Auto Group. By emphasizing their specialization in Volkswagen vehicles, we successfully differentiated their social media presence while aligning it seamlessly with the broader group narrative.

We’re thrilled by the promising reception to the newly launched Instagram account and the sustained growth observed on their Facebook platform.