Valerie Jennings.
FOUNDER & CEO, JENNINGS SOCIAL MEDIA & MARTECH
Award-winning digital marketing leader using AI to transform brands
KNOW MORE ABOUT VALERIE JENNNINGS
ABOUT ME
Valerie Jennings is the founder and CEO of Jennings Social Media & MarTech (JSMM), an award-winning digital marketing agency recognized globally for pioneering AI-powered strategies that redefine modern marketing. Since launching JSMM in 2003 at age 24, Valerie has remained on the cutting edge of technology, marketing innovation and leadership. She was an early adopter of social media in 2005 and has built a global women-led remote team that continues to drive measurable growth for brands across industries.
Under Valerie’s leadership, JSMM has produced high-impact campaigns for Fortune 500 companies, fast-growing startups and B2B/B2C brands in sectors including healthcare, MedTech, technology, tourism, real estate, manufacturing, transportation and wealth management. Clients typically remain with the agency for over six years, with some partnerships lasting 15+ years—a reflection of the agency’s commitment to results, innovation and relationships.
“AI has become our superpower. These innovations are what drive our passion forward.”
SUCCESS STORIES
Recent Awards
JSMM’s proprietary approach leverages persona development, predictive analytics, AI-powered PR (via platforms like Qwoted), generative SEO (via tools like Scalenut), geofencing and performance reporting through Agency Analytics. These platforms not only streamline performance but also allow Valerie’s team to engineer smarter creative strategies that consistently outperform industry benchmarks.
Valerie’s leadership has earned her and the agency major accolades including:
Most Innovative Woman of the Year in Advertising, Marketing & PR (2024)
Innovative Marketing Executive of the Year (2024)
Industry Leaders (2024)
Inc. Magazine Power Partner (2024)
3x Winner (2025) for Branded Content, Ad Campaign and Trade Show Event
In 2023, JSMM achieved a 42% revenue increase, defying industry trends of in-office return mandates by doubling down on its remote-first structure. Valerie attributes this growth to embracing agility, cultivating top talent across time zones and using AI to transform campaign performance.
42% Revenue Growth in 2023
13 National & International Awards in 2024–2025
AI Certification, Coursera (Andrew Ng)
Clients in Healthcare, Tech, Tourism, Real Estate
RECOGNIZED VOICE IN DIGITAL INNOVATION
Featured Speaking Engagements
An AI-certified practitioner via Coursera (Dr. Andrew Ng), Valerie frequently speaks at national conferences including the Digital Summit, Women Future Conference and the Midwest Digital Marketing Conference. She also serves as the Chair of the Miami Beach Chamber of Commerce Tourism and Hospitality Council and is a certified member of the National Women’s Business Owners Corporation (NWBOC).
Inspire Your Audience with a Leading Voice in AI & Digital Innovation
DigiMarCon Great Plains 2025
2023 Midwest Digital Marketing Conference
2024 - 2025 Miami Beach Chamber of Commerce Tourism and Hospitality Council
Under the Brand
In 2025, Valerie launched Under the Brand, a video podcast where she interviews creators, executives and innovators behind today’s most dynamic companies.
Behind the Influencer Lens: Truth, Strategy & Luxury Collabs
Valerie sits down with influencer Molly Kuplan and JSMM’s Maren Kollhus to expose what really drives successful creator-brand partnerships, from performance deals to real ROI. Expect bold takes, honest answers and no fluff.
Discover What It Takes to Build a Brand with Influence—No Fluff
Collaborate with Valerie
Influencer | Creator | CEO
Looking to elevate your brand with authentic storytelling and trusted influence? Valerie partners with brands that align with her values, especially in fashion, wellness, women in leadership and tech. From unboxings to featured content across Instagram, YouTube, and her podcast, she delivers influence with intention.
Education
University of Northern Iowa, B.A. Political Communication/ Journalism/International Affairs
Expertise
AI in Marketing, Digital Advertising, Brand Strategy, PR & Communications, Martech Integration, Thought Leadership, B2B & B2C Strategy, Women in Business
Certifications
AI Certification, Coursera (Instructor: Dr. Andrew Ng)
Locations
Headquarters: Overland Park, KS<br /> Offices: Miami Beach, FL & Irvine, CA
“Inspiring the next era of marketing leadership through innovation, AI and purpose.”
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