Valerie Jennings founded Jennings Social Media & Martech (JSMM) in 2003 at the age of 24. As an early adopter of social media since 2005, she has advanced JSMM from a boutique PR and social media business to a global social media marketing and advertising agency.
Jennings is a national speaker, presenting on national panels and conferences about women in business, marketing and AI, social media trends and more. She has made a tremendous impact in woman-owned and run agencies and how to scale for growth and success. In 2023, she grew her agency by 42% and continues to drive operational and scalable solutions within her team, identifying new talent and hiring models that adapt to the competitive landscape with AI.
Jennings’ mission to create a different kind of agency that leads with cutting-edge technology is marked by her entrepreneurial spirit and dedication to cultivating an environment where technology, strategy and ethics create a cohesive vision. Jennings has fostered long-lasting partnerships where an impressive client retention rate averages six years, with some partnerships lasting 15 years.
With a focus on artificial intelligence in marketing, JSMM doesn’t just react to trends — it anticipates and sets them. This future-focused mindset has not only attracted a diverse clientele but also allowed for the seamless adaptation to market changes, such as through flexible remote and hybrid work models that have attracted top-tier talent from around the globe.
Jennings’ dedication to fostering female entrepreneurship and promoting women in business is demonstrated through earning a certification from the National Women’s Business Owner Council (NWBOC.org). As a result, JSMM is not just a testament to Jennings’ success but also a beacon for aspiring women in the industry.
Recognized for her entrepreneurial achievements and industry impact, Jennings has earned accolades from several prestigious organizations, including being named a Top Women in Media Honoree by Cypnosis and Marketing Executive of the Year by the Stevie International Business Awards. Jennings completed an AI Certification with Coursera in 2019 led by Andrew Ng, Co-founder of Coursera, and an Adjunct Professor of Computer Science at Stanford University.
