Business-to-business (B2B) marketers seem to have a love-hate relationship with Google AdWords. On one hand, they love the ability to experiment with extremely specific search terms like “device manufacturing” and “medical software.” On the other hand, they struggle to come to grips with the fact…
Content management is an important part of successful marketing and a great way to keep your content organized is by using an editorial calendar. A calendar is a schedule of content to be produced and delivered to your prospects through different channels including your blog,…
The holiday season is right around the corner which means now is the time to begin preparing your holiday email marketing campaign. Email marketing during the holiday season is a reliable tool for achieving a seasonal sales boom. In fact, according to Mailchart’s Holiday Email…
Personalized content is effective because people have action triggers, and personalization with a variable reward helps trigger a chemical reaction in the brain—a dopamine release—and a response. A good example of this would be the Coca-Cola’s recent campaign with first names on its bottles. It’s…
Images that aren’t the recommended size and weight are negatively impacting websites. In fact, website load time is negatively affected by images that are not fully optimized by the number of bytes they take up. As a result of these design mistakes, revenue is lost….
Fourth quarter is arguably the most important time of the marketing and sales year. All of the seeds you have planted over the last several months are finally ready to harvest. During an interview with Valerie Jennings, CEO and founder of Jennings Social Media…
Content marketing is a tactical marketing approach which involves the creation and distribution of online materials such as podcasts, websites, digital video and images on social media platforms and blogs. According to Business 2 Community, 70 percent of business-to-business marketers are increasing their investment in…