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Luxury Real Estate Marketing.

AI Buyer Personas

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    Jennings Social Media & MarTech (JSMM) is an award-winning digital marketing agency with over a decade of experience in marketing real estate brands.

    We specialize in luxury real estate marketing, offering AI-powered marketing strategies, location-based advertising, search engine optimization (SEO) and influencer marketing to help real estate investors, agents and brokers reach affluent clients.

    Our approach includes creating visually engaging content and running precise ad campaigns that reach the right audience at the right time. Our influencer marketing programs also enhance your brand’s visibility and build credibility.

    We have experience implementing comprehensive digital marketing strategies that combine social media growth, Google Ads and website optimization to elevate brand visibility and increase engagement.

    Our proven approach can elevate your luxury real estate marketing with effective strategies that are successful in today’s competitive market. We leverage innovative AI technology with data-driven strategies to deliver measurable results, enhance visibility, build trust and drive sales for your luxury properties.

    Sell Properties Faster with AI-Powered Real Estate Marketing

    At JSMM, we help real estate brands stand out online with digital marketing with the help of AI technology that attracts premium buyers.

    We combine human experience and advanced AI tools to create engaging videos, develop buyer personas, optimize ad campaigns and deliver marketing strategies that connect with your target audience.

    Our team uses geolocation technology to deliver highly targeted ads on social media, websites and apps based on location. Additionally, we utilize comprehensive reporting tools that provide real-time insights that allow us to monitor and optimize marketing campaigns for the best possible results.

    Our efficient digital marketing methods can secure high-end buyers and sell luxury properties faster.

    Our Luxury Real Estate Marketing Services

    Buyer Persona Development
    Gain deep insights into your luxury buyers with highly tailored buyer persona development. Our approach helps you precisely target affluent clients across platforms like Google Ads and Facebook, leading to more effective marketing and increased engagement.

     

    Creative Video & Graphic Design

    Boost your ads with stunning, custom-designed luxury real estate marketing materials. From captivating video content to high-quality photography, we ensure your properties stand out on platforms like Instagram and YouTube, driving stronger customer interactions. Our creative approach can also be timed to align with key holiday seasons, ensuring your properties receive extra visibility when buyer interest is at its peak.

     

    Geofencing

    Connect with luxury real estate market buyers exactly where they are with advanced geofencing strategies. Targeting specific geographic locations ensures that the most receptive audiences see your ads on platforms like Google and Facebook, boosting your ad performance and ROI.

     

    AI-Powered Advertising

    Take your property marketing to the next level with AI-powered luxury real estate advertising. Our data-driven approach adapts in real time, ensuring your ads always reach the right clients and buyers, maximizing your budget and delivering the best results.

     

    Influencer Marketing

    Boost your real estate brand’s visibility and credibility with influencer partnerships. We identify and collaborate with well-known influencers in the luxury and lifestyle sectors, helping your properties reach your target audience with authentic and engaging content.

     

    Targeted Social Media Advertising

    Maximize your exposure to the right audience with precision-targeted social media marketing for real estate. Our campaigns on Instagram and Facebook connect your luxury properties with the buyers who matter most, driving interest and engagement where it counts.

     

    Lead Generation & Contact Growth

    Grow your network of serious luxury property buyers and investors with expert lead-generation strategies. We help you build a high-quality contact base, turning potential buyers into long-term clients and setting your business up for lasting success.

     

    Digital Ads Management

    Optimize your luxury home and property visibility with expert paid ad management. We run highly efficient campaigns on platforms like Google and Facebook, delivering top-tier performance and ensuring your ads reach the right luxury buyers.

     

    SEO & Website Optimization

    Make sure luxury buyers can find your properties easily online with our expert SEO services. We optimize your website to rank higher in search results, driving organic traffic from serious luxury market buyers ready to invest in your properties.

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    Buyer Persona Development 00%

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    Download our Luxury Real Estate Marketing AI Case Study For JW Group



      Success Story.

      JW Group, a real estate agency in Telluride, Colorado, wanted to expand its reach and engage with more affluent buyers. We at JSMM curated a cutting-edge digital marketing campaign using advanced AI, buyer persona, geofencing and targeted social media ads to deliver outstanding results.

      Our work with JW Group earned industry recognitions, including the 2024 Vega Digital Award (Gold) for Digital Marketing in Niche Targeting and the 2024 New York Digital Award (Silver) for Marketing Effectiveness, cementing our expertise in delivering award-winning real estate advertising and marketing strategies.

      Our Approach

      • Persona Development: We identified JW Group’s ideal audience: luxury travelers, buyers and investors.
      • Stunning and Creative Visuals: Our team developed eye-catching videos and graphics that showcased JW Group’s exclusive properties and the beauty of Telluride.
      • Targeted Social Media Ads: We ran precise social media campaigns on Facebook and Instagram, ensuring the ads reached the right people at the right time.
      • Geofencing Technology: Using advanced geofencing, we captured the attention of high-end visitors in critical locations like luxury hotels and ski resorts during the busy holiday season.
      • Influencer Partnership: We partnered with a respected lifestyle and travel influencer to bring the Telluride lifestyle to life. Her audience connected with the authenticity of her content, creating a solid link between the properties and the lifestyle buyers desired.

      The Impact

      Our campaign led to a 904% increase in website sessions from December 2023 to September 2024, showing strong interest in JW Group’s properties. With 101,546 video views across Meta Facebook and geofencing platforms and over 200,000 impressions, our strategies dramatically boosted brand awareness for JW Group.

      Services We Used.

      • AI Buyer Personas
      • Creative Services: Graphics & Videos
      • Digital Advertising
      • Mobile Geolocation Targeting
      • Lead Generation
      • Custom Reporting

      Real Estate Marketing FAQ.

      How can AI digital marketing and advertising transform the real estate market?

      By leveraging AI-driven analytics, real estate companies can better identify and target potential clients who are most likely to buy or sell properties. AI can also automate lead qualification processes, saving time and resources by prioritizing leads based on their engagement and likelihood to convert.

      What is luxury real estate digital marketing?

      Luxury real estate digital marketing uses online platforms to promote properties that are usually more expensive. This may include targeted ads, content marketing and SEO to attract affluent buyers. Luxury real estate digital marketers personalize their strategies to reach clients seeking exclusive homes through data. This can increase visibility, engagement and sales for luxury properties.

      Is geofencing the same as geolocation?

      Geofencing creates a virtual perimeter around a real-world geographic area, triggering actions when a device enters or exits that area. Meanwhile, geolocation refers to determining the exact location of a device using GPS or other technologies. In digital marketing, geofencing is often used to target audiences in specific areas, while geolocation helps determine where users are for more personalized, location-based marketing.

      "Great execution and reporting. High quality content and curation."

      Kyle Berger, Kompass Kapital

      "Valerie and her team at JSMM have been on my go to list for PR, social media, paid media, and overall marketing stacks for more than 15 years. Her team first helped me in the early 2000s with a start up division at the worlds largest vacation ownership company to provide PR consulting, releases, and social media support and I continued to use them on projects during the course of my 20+ year career in hospitality. They are always ahead of the curve on what’s driving conversion. Valerie is a hands on leader that ensures you achieve your results."

      Sean Smith

      "A very creative and hard-working group. They have been great to work with and we anticipate many more years of working together with them."

      Nick Jones

      "I love working with Jennings Social Media & MarTech because their innovative digital marketing solutions are tailored specifically to our business and effectively reach our target customers. They stay at the forefront of the latest technologies and strategies. JSMM takes the time to deeply understand our pain points, business objectives, and goals that precisely address our unique needs. Their approach to our campaigns is notably different from other companies we've worked with; they prioritize defining our buyer personas to gain a comprehensive understanding of what our customers care about."

      Lindsay Jankovic, Lumitex

      "Always a pleasure working with Valerie and her team at Jennings. We have enjoyed the partnership in creating a marketing strategy and building our brand at Precision. Great company that delivers results!"

      Jennifer Burke

      "Thank you Valerie Jennings and your team for the amazing work you did on the XReps.io website. I highly recommend the team for their attention to detail and the outcome!"

      Greg Elliot

      "Our recent experience with Jennings Social Media & Martech has been exceptional. I recently launched an industrial automation company and I knew that I needed to focus on building name recognition. Valerie and her team knew exactly what we needed to do. They brought priceless insight into the marketing and social media world. I think the most impressive aspect of dealing with JSMM is their ability to get me thinking in a new way. I don't know if it is the questions they ask, the experience they bring to the table or the approach to marketing, but it has allowed me to rethink some of the areas of our industry that I have struggled to put into words over the years. This allowed me to finally put into words our competitive strengths and differentiators. I know it can be hard to put the value of marketing, but I can say working with JSMM has been time and money well spent."

      Alex Pool, Masked Owl Technologies

      "The team at JSMM created a custom influencer marketing + social media program for our business. We have been thrilled with the results! The influencers have introduced our brand and reached a much wider audience than we could ever have done alone. We enjoy the opportunity to support local influencers, who are also small business owners in our community. The relationships and unique programs the agency has created for us cater to our specific business needs, and we highly recommend them!"

      Rachel Rubin, Marketing Director for Midwest Kitchens

      "We have worked with Valerie and her team on multiple projects for more than a decade. They bring the best and most current knowledge, insights and tools available. I can't recommend them enough as a partner!"

      Brad Roderick, President

      "Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!"

      Joe (Monte) Welsh

      "Val and her team have a done great job for us. Their hard work, creativity, and hustle is exactly what we need. They have become a part of our team. We highly recommend them."

      Darrin McElroy, Liberty Hill Equity Partners

      "We have worked with Valerie and her team on multiple projects for more than a decade. They bring the best and most current knowledge, insights and tools available. I can't recommend them enough as a partner!"

      Brad Roderick, President of Emerald Prairie Health

      "Valerie and her team implemented digital marketing and CRM strategies for our manufacturing businesses. Part of their approach included creating new digital marketing and advertising strategies to drive leads through websites and LinkedIn platforms. They did a good job of designing these programs, working with our teams and generating new opportunities for our businesses. I strongly recommend them!"

      John Resnik, President of Brown Industries

      "Jennings Social Media & Martech have been a great resource for our businesses for many years. They are always on the cutting edge of marketing technology and educate us on the best way to deliver our value propositions to our clients. Thank you Valerie and team!"

      Greg Elliot, Technology Expert

      "The team at JSMM created a custom influencer marketing + social media program for our business. We have been thrilled with the results! The influencers have introduced our brand and reached a much wider audience than we could ever have done alone. We enjoy the opportunity to support local influencers, who are also small business owners in our community. The relationships and unique programs the agency has created for us cater to our specific business needs, and we highly recommend them!"

      Director of Midwest Kitchens

      "Partnering with Jennings Social Media has been the best decision we ever made for our business. We are experiencing significant growth and Val and her team have helped us achieve that. They are professional, responsive, and knowledgeable. We highly recommend!"

      Owner of Midwest Kitchens

      "Valerie is great at delivering results from start to finish. She makes sure to be involved in every step of the process and is very knowledgeable in online marketing, social media, email campaigns, online advertising, and many other skills. Jennings Social Media has been great partnering with for the last 3 years and the results have been terrific. They truly understand the value of time and energy and are willing to go over and beyond to ensure the end result is a positive one. I highly recommend Valerie and her team at Jennings Social Media."

      Customer Service Manager of Air Associates

      "Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!"

      Vice President of Property Valuation Services