JSMM: Accolades

When one of North America’s Top 20 Convention Centers earned a prestigious industry award, they turned to our agency to help amplify the recognition and turn it into brand momentum. The goal? Build awareness among event planners and industry decision-makers while working within a modest advertising budget.

With only $5,000 in ad spend, our team created and executed a targeted brand awareness campaign focused on reaching event professionals across LinkedIn, Facebook, and Instagram. We knew that visibility among the right audience would be critical, so every creative element and platform placement was aligned with that goal.

Smart Targeting Meets Strategic Creativity

Rather than going broad, we chose to hone in on high-value decision-makers. Through custom remarketing strategies, we re-engaged visitors who had previously shown interest in the Convention Center’s services. On LinkedIn, our ads were directed at users with job titles such as event planner, conference coordinator, and corporate meeting manager. On Facebook and Instagram, we layered interest and behavior-based targeting to reach users actively exploring venue options.

To reinforce the Convention Center’s recognition, we developed a campaign theme that highlighted the award in a bold, visual way, ensuring the ads didn’t just blend into users’ feeds but stood out and sparked interest.

High Performance on a Lean Budget

Despite the tight budget, the campaign delivered impressive reach and engagement:

• 253,569 total impressions on Facebook
• 268,636 total impressions on Instagram
• An average click-through rate (CTR) of 0.97%, outperforming the industry benchmark of 0.9%

Most importantly, we drove action. From the Instagram traffic campaign alone, we achieved 14 goal completions, a strong outcome in an industry where each qualified inquiry can represent thousands of dollars in revenue.

Full-Scope Campaign Execution

From concept to conversion, JSMM handled the campaign end-to-end:

• Custom creative development aligned with the award recognition
• Platform-specific ad strategy and media planning
• Ad copywriting and visuals tailored to each audience
• Advanced audience targeting and remarketing
• Real-time monitoring and performance optimization

Let’s Build Something Award-Winning Together

At JSMM, we combine cutting-edge geofencing technology, AI-powered advertising and full-service digital marketing to help brands connect with their ideal customers, exactly when and where it matters most. Whether you’re in luxury real estate, travel, technology, MedTech or automotive, our expert team delivers data-driven strategies that amplify your reach, drive conversions and elevate your brand.

Ready to grow smarter? Explore our services and see how we can transform your marketing.