Our agency within the first three months of launching a paid search campaign generated 20 conversions and 44 phone calls with a small budget of $500 per month. The first phase of the campaign consisted of text and display ads. The second phase included a remarketing ad. Our team also created landing pages and optimized content on the website to help drive conversations. The client has also reported that several of the web leads have resulted in proposals and new business. This lead generation program complemented other digital marketing efforts such as social media marketing, PR, branded storytelling, email marketing, CRM integration, videos and search engine optimization.