Our agency created a Facebook Messenger ad campaign to engage prospective buyers and investors for a luxury villas property in the Dominican Republic that generated hundreds of digital leads. After launching a Messenger ad program, our team created and installed a chatbot within Messenger to automate conversations and streamline workflow. The initiative resulted in 260 Messenger conversations within the first month at an average cost of $2.00 per conversation, well below the industry average cost per lead of $29.
We also designed a custom sweepstakes initiative to engage prospective buyers and investors for a luxury villas property in the Dominican Republic. Gathering a curated selection of like-minded brands, the project created an entire experience through brand collaboration prizes. In all, the sweepstakes generated over one million total impressions, more than 26,000 landing page visits and 14,000 new email contacts, in addition to a drip campaign set up to nurture leads.