Valerie Jennings, CEO of Jennings Social Media & MarTech (JSMM), has been named a 2020 Marketer of the Year finalist by DMN. Honoring the most innovative strategies and platforms in marketing today, the DMN Awards recognize exemplary and innovative use of data, strategy, and…
Promotional content has flooded social media platforms like Facebook, Twitter and Instagram over the years. Additionally, new ad products across digital channels has generated a lot of noise, reducing engagement rates, and in some cases, ad blocking by users. As a result, it’s important to…
The use of artificial intelligence and machine learning is being adopted across industries and has made its way into our lives. Early adopter and CEO Valerie Jennings recognizes the impact marketing technology such as artificial intelligence, VR/AR, machine learning and more is having on…
With bright sunshine, balmy temperatures and sparkling seas, it’s not hard to imagine why tropical real estate and tourism is a flourishing market. Jennings Social Media & MarTech has had an eye on this beat for several years, working with many real estate/tourism clients, and…
The team at Jennings Social Media & MarTech + Viral Bolt Media is proud to announce that Valerie Jennings, our founder and CEO, has been named a 2018 Direct Marketing News Top 40Under40 Honoree! These prestigious awards are designed to recognize digital marketing leaders who…
Once a small professional networking site, LinkedIn has rapidly morphed into the go-to source for professionals worldwide looking to make business happen. Since its inception, B2B marketers have been trying to crack the code for success on the social platform. With all these millions of…
For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles from the showroom to buyers’ home garages. Today, the rate of digital proliferation into every facet of our lives means this that traditional way of reaching potential…
Photo Credit: Simon Kuo Custom and original images provide a sense of what a brand represents and creates loyalty with audiences. Simon Kuo, SVP executive creative director at Jennings Social Media & MarTech, weighs in on why custom imagery is so important to a brand’s…
A few months ago, Facebook announced a wholesale change to its timeline display algorithm. The algorithm that was implemented pushed “meaningful content” from friends and family to the top of a user’s timeline rather than ads, pages and brands. Because of this change, using Facebook…
Purpose driven messaging gives brands authenticity and social responsibility, which consumers appreciate and look for when making purchases. Cause-driven marketing not only appeals to millennials but 79 percent of consumers prefer purpose-driven brands. What Millennials Want to See According to Forbes, millennials want to…