What is Ad Fraud and What Can You Do About It?
If your company spends money on digital ad content to attract customers, you should do everything possible to ensure that these hard-earned dollars are not wasted. Ad fraud — from faking clicks to impression scams — is a significant challenge
ChatGPT Is Everywhere. What Are the Implications of ChatGPT for Social Media?
With its ability to understand complex language and generate contextually relevant responses, ChatGPT is changing the way businesses and individuals engage with their audiences. In this article, we will explore the implications of ChatGPT for social media, including its impact
How To Get Started With Marketing Technology (MarTech) 2022
Nelson Mandela said, “Education is the most powerful weapon we can use to change the world.” He was right. Education is everything, and it continues to change the world. Furthermore, it doesn’t stop after you graduate from school. In fact, it
Using AI for B2B Sales and Marketing Lead Generation
Artificial intelligence might make you think of movies like “Terminator 2” and other similar entertainment. But it’s a very real and growing technology that will continue to impact the marketplace worldwide. At some point, if not already, it will touch your
Tips To Kickstart Your SEO/SEM In The New Year
Looking for ways to land on the first page of Google or new tactics to generate leads through your website? Learn from the experts -- Valerie Jennings, award-winning CEO Of JSMM, and Carl Ocab, CEO and Asia's Forbes 30 Under
4 Key Takeaways From “The Social Dilemma” and Our Stance As A Digital Agency
Social media has surpassed just being apps on our phones and has become a new form of identity for young and old generations alike. It’s how people get their news, find lovers and so much more. In 2019, it was