Social Media Marketing & Advertising Agency Essential Guide: Building a Successful Partnership
Stepping into the world of social media marketing and advertising without an expert guide can feel like wandering through a maze without a map — wrong turns could lead to missed opportunities and wasted resources. Businesses aiming to excel in the digital space should partner with a social media marketing and advertising agency, like having an expert maze runner who knows every turn and shortcut.
This guide focuses on how such a partnership can align your business’s online strategy, from creating engaging content to understanding and resonating with your target audience. It showcases how the right agency fits your business’s needs, connecting all the elements of social media marketing clearly and effectively, turning what might seem like a complex challenge into a journey of success and growth.
What is a Social Media Marketing Agency?
A social media marketing agency is a company that helps businesses promote their products or services online. They use various tools and strategies like improving a website’s ranking on search engines (SEO), creating engaging posts on social media, sending marketing emails and placing online ads. Their goal is to attract more people to the business’s website or social media pages, which can lead to more customers and sales. These agencies are experts in understanding how the online world works and how to make a business stand out digitally.
Why Outsource Your Social Media Marketing?
Forbes notes, “In a world where algorithms can dictate the fate of a brand overnight, the role of a digital marketing agency has never been more vital—or more complex.”
Access to Specialized Expertise
Outsourcing your marketing to an agency like Jennings Social Media & MarTech (JSMM) brings several strategic benefits. One advantage is accessing specialized expertise across various social media marketing facets — advertising, SEO, social media, influencers and website development.
For example, our agency recently worked with FLEXRail, a transportation logistics client. We developed a targeted geofencing video ad that emphasized key aspects of their business – sustainability, customer relationships, network visibility and efficient budgeting. This ad was designed to drive traffic to FLEXRail’s website and booth. Achieving 2,880 impressions, 2,853 video views and a 63.86% video completion rate, all within a modest $200 budget, stands as a testament to our agency’s capability to deliver impactful results cost-effectively.
The success of the FLEXRail campaign exemplifies how outsourcing can lead to significant cost savings. While creating such an effective campaign in-house might require a substantial investment in technology and talent, a specialized agency like ours can achieve these results more efficiently.
Building an in-house team with a similar level of expertise can be costly. With an agency, you pay for the services you need without the ongoing expenses associated with full-time staff, such as salaries, training and benefits. This arrangement can be particularly advantageous for businesses looking to optimize their budgets while achieving high-quality marketing outcomes.
Scalability and Flexibility
Additionally, outsourcing offers scalability and flexibility, which are vital in today’s constantly changing consumer behaviors and market trends.
According to the Digital Marketing Institute, “One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast! There’s a lot to do to succeed in 2024, but if you know the trends coming down the line, it’s easier to plan, strategize, and get ahead of the competition. ”
Our agency’s work for the Soave Automotive Group exemplifies this adaptability in action. Tasked with relaunching their social media marketing program, our teams worked to significantly boost the group’s digital presence across key platforms like Facebook and Instagram. From the beginning of 2023 through July, the results were remarkable:
- Impressions increased by +41,242.43%.
- Engagement rates soared by +2,111.83%.
- Follower growth rate rose by +362.80%.
- New followers grew by +7.73%.
These figures highlight how social media marketing in the automotive industry can yield exponential growth in digital engagement and audience reach. By outsourcing, the Soave Automotive Group experienced a dramatic transformation in its social media marketing performance, demonstrating the powerful impact of a well-executed, adaptable strategy.
However, it’s important to note that this efficiency comes with the need for active collaboration. Regular communication and strategy alignment ensure that outsourced efforts resonate with your brand and business objectives.
Assessing the Financial and Strategic Fit
When considering outsourcing your social media marketing and advertising, evaluate the strategic value of an agency’s services alongside the cost savings. This advantage becomes clear when comparing the potential outcomes of in-house efforts versus those achieved by specialized agencies.
According to Hubspot “Putting together a one-month digital marketing campaign will require that you put in over 40 hours of work in-house, or spend close to $6000 to hire an agency to do it. Remember that in-house marketing teams may not have the necessary expertise to undertake some of these tasks. You should consider hours of research about how agencies operate and training for your team members, which will elongate the process.”
Case Study of a Social Media Marketing Agency for Real Estate: JW Group’s Success
JW Group, a luxury real estate company in Telluride, Colorado, sought to enhance its market presence and contacted our agency. Our team employed advanced AI technology for a digital advertising campaign, focusing on persona development, creative content, targeted social media ads and geofencing technology. The results were outstanding, with a significant increase in impressions, video views and engagement rates.
By choosing a capable agency, businesses invest in a strategic partnership that can improve brand recognition, a more robust online presence and increased revenue. This approach demonstrates how a well-executed social media marketing and advertising strategy, backed by professional expertise, can transform the challenges of the digital landscape into substantial growth and success for a business.
Social media marketing agencies provide a wide range of services to enhance and amplify your online presence, each tailored to meet the unique needs of your business:
Search Engine Optimization (SEO): Optimizing your website to improve its ranking in search engine results increases organic traffic.
Pay-Per-Click Advertising (PPC Ads): Creating and managing paid advertising campaigns on platforms like Google Ads ensures you get the most out of every advertising dollar spent.
Social Media Marketing: Strategically managing your presence on social media platforms to engage with your audience, build your brand, and drive traffic to your website.
Content Marketing: Developing and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
Email Marketing: Crafting and sending emails to a list of subscribers to promote your products or services, build relationships and encourage customer loyalty.
Mobile Marketing: Targeting marketing campaigns to mobile device users through channels like SMS, MMS and mobile apps.
Marketing Analytics: Using data analysis tools to track and evaluate the performance of your marketing campaigns, understanding what works and what doesn’t to optimize future efforts.
AI Marketing: Implementing artificial intelligence technology to automate and enhance marketing efforts, personalize customer experiences, and gain deeper insights into consumer behavior and campaign performance.
Influencer Marketing: Partnering with influential people in your industry or related fields to reach a broader audience and gain credibility through their endorsement.
By leveraging these diverse tactics, social media marketing agencies can create a comprehensive approach tailored to your business goals, leading to increased engagement, higher conversions and sustainable growth.
Client Success Stories and Testimonials
The value of a social media marketing agency is best expressed through the experiences of its clients. Schetky Bus and Van Sales, a company specializing in selling buses and vans across the US, is one such client.
The owner shared their experience: “We were doing marketing and advertisements ourselves, but we weren’t very consistent. We neither had a strategy nor knew the science behind what we were doing. We realized there was more to marketing than just advertising. We also wanted to separate ourselves from our competitors. JSMM does everything from our Google Ads and SEO to the actual redesign of our website. They also do our email blasts through MailChimp, and they handle all of our social media platforms, including LinkedIn, Twitter, Facebook and Instagram. JSMM also integrated our website with Zoho CRM while working on the lead-capturing side of things. With JSMM, our qualified leads have shot through the roof. For an investment in a marketing company, that’s the bottom line — and they deliver.”
What is Growth Marketing?
Growth marketing is the process of using data gained through marketing campaigns and experimentation to drive growth. JSMM growth marketers constantly analyze data and feedback on what’s working and what’s not. With a proven track record of achievements, we’ve propelled numerous businesses to new heights, increasing revenue, expanding customer bases and amplifying brand influence.
At JSMM, we don’t just follow trends; we anticipate them! Our forward-thinking team remains at the forefront, diligently studying market dynamics, consumer behaviors and emerging technologies. Our innovative strategies give each client a competitive edge in the ever-evolving digital landscape.
JSMM launched a video ad to get the Mountain Connect brand in front of attendees and elicit traffic to their booth. It achieved nearly 8500 impressions. We then launched an additional video ad to retarget viewers for two weeks after the show, achieving a cost per mille (CPM) of $4, significantly lower than the $14 industry benchmark.
The Agency’s Team: Expertise and Talent
Consider the expertise and talent within an agency’s team. Agencies with strong hiring practices and a depth of expertise in various social media marketing domains can offer more innovative and effective solutions. Review their portfolio to see the creative and strategic work they’ve produced in different areas of marketing.
Our social media marketing experts design customized and scalable programs for large and small clients. These programs are created to hit tangible revenue goals, increase new contacts and generate leads. Our secret to success is combining the right tactics with the right budget and scaling the program over time. In most cases, clients see rapid results within 60 days, increasing website leads.
Building a Long-Term Partnership for Success: Select the Right Social Media Marketing Agency:
When choosing a social media marketing agency, look beyond just the cost. Find an agency that aligns with your business culture and understands your goals. They should be able to adapt their strategies and tactics to fit your brand voice and objectives rather than offering a one-size-fits-all solution.
Fostering a collaborative and mutually beneficial relationship with your social media marketing agency is vital to long-term success. Sustained partnerships can lead to continuous improvement and growth as the agency gains a deeper understanding of your business over time.
Our track record at JSMM speaks volumes, with an impressive average client retention rate of six years and some valued partners remaining with us for an astounding 15 years. This enduring commitment reflects our unwavering focus on your prosperity. We prioritize precision through meticulous A/B testing, robust analytics and KPI tracking, providing you with invaluable insights to fine-tune your programs. Our dedication to transparency includes comprehensive reporting, enabling you to stay on the path to success.
Achieving Your Marketing Goals with JSMM
If you’re looking for the right social media marketing and advertising agency, it’s essential to consider the breadth of services offered, alignment with your business goals, communication practices and track record. Partnering with a social media marketing agency in Overland Park, KS, part of the Kansas City Metro area, Miami Beach, Florida and Orange County, California, like JSMM, can significantly contribute to your business’s growth and innovation.
JSMM’s journey in the social media marketing realm spans 20 years, a duration that speaks volumes about the quality of our work. This experience underlines our ability to navigate the complexities of social media marketing and tailor strategies that resonate with each client’s unique needs. Our longstanding presence in the industry reflects our commitment to delivering transformative business outcomes and adapting to the ever-changing digital landscape.
When you partner with JSMM, you’re leveraging this 20-year legacy of experience and expertise. By choosing to work with us, you’re ensuring that your business taps into a wealth of knowledge and proven strategies, setting you on a path to achieve your marketing goals and elevate your business to new heights.
Ready to enhance your marketing efforts? Contact us to help position your business for success and sustained growth.