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Promoting Luxury Car Dealerships with Social Media Marketing

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Luxury car in the digital Ai world metaverse

Promoting Luxury Car Dealerships with Social Media Marketing

Luxury car dealerships are always trying to reach existing and prospective customers. They want to maintain a high level of customer satisfaction and loyalty and stay ahead of competitors when it comes up with new models and features. These brands have always been keen on social media marketing but have become even more involved.

Luxury Car Dealerships Have A Story To Tell

It’s all about the experience. Social media marketing creates communities around their brands and products, which helps them reach customers in ways that haven’t been possible. Storytelling can be as simple as a single-vehicle photo or a professionally-produced video of the vehicle driven in exotic locations. This content is engaging because it makes people feel they’re part of something special. But there’s more than pictures and videos on Instagram for these brands — there’s also engagement with their followers through comments and likes.

Most luxury car brands have been using Instagram for at least five years but some have started using other platforms as well — especially Facebook. When you look at how well they use these platforms, it’s no wonder why they’re so successful at reaching an audience with social media marketing.

In a report published by McKinsey & Company, some luxury brands have increased sales by 33% by using social media. It’s not even luxury brands – any brand with a great product can enjoy using social media marketing platforms.

The customer’s experience with your product should be like any other sale — it should be:

  • About more than getting what you paid for; and
  • Meaningful and memorable enough so people want more from their next purchase. 

This usually only happens if there’s a connection between the consumer and brand beyond having bought something once.

The same goes for you as a business owner. You want people to remember your brand, not because they bought something but because they felt like they were part of more than another sale.

Luxury car with bright light and orange streak - social media marketing and luxury car dealerships

Influencer Marketing & Luxury Car Shopping and Dealerships

BMW, Audi and other luxury car brands have been in the spotlight for years. But what if you could get a better deal on a purchase by leveraging influencer marketing? That’s right — you can now use influencers to receive the best deals.
In recent years, luxury car dealerships have been leveraging influencer marketing to attract new customers and boost sales. By partnering with influencers, these dealerships can reach a larger audience and drive more sales. The power of influencer marketing lies in its ability to reach a wider audience and create a more personal connection with potential customers. Through these partnerships, luxury car dealerships can reach a much larger audience than traditional marketing methods.

Working With Social Media Marketing Influencers
The key to a successful influencer campaign is to choose the right influencers. Luxury car dealerships should look for influencers who have a strong presence in the dealerships’ target market. It’s also important to choose influencers who have a good track record of promoting products and services in the luxury car industry. Once chosen, a dealership can begin creating campaigns to attract potential customers. Influencer-created content can showcase the features and benefits of the promoted cars. They also provide insights into the industry and share personal experiences with luxury cars. Influencers can also help luxury car dealerships drive sales by offering special promotions and discounts approved by the dealerships. By offering discounts and promotions, luxury car dealerships can attract new customers and encourage them to purchase luxury cars.
Finally, luxury car dealerships can use influencer marketing to build relationships with potential customers. Influencers can create content that shows off the dealership’s customer service. This can help build trust with potential customers and encourage them to purchase luxury cars from the dealership.

Side door and wheel of luxury car with blue and purple lights - social media marketing & luxury car dealerships

SEO for Luxury Car Dealerships

Are you a luxury car dealership looking to increase your web presence? SEO, or search engine optimization, is a great place to start! It’s the process of optimizing a website to receive more visibility in search engine results. With the right SEO strategy, more potential customers are more likely to see your dealership when they’re searching for a luxury car.

You’re likely competing with many other dealerships for the same customers. That’s why it’s important to have a strong SEO strategy to stand out. Here are some tips to help you get started.


1. Optimize for the right keywords

The first step to successful SEO is to target the right keywords. Think about the type of person who is likely to be searching for a luxury car. What words would they be using in their searches? For example, a BMW dealership would want to optimize for keywords like “BMW dealership”, “luxury car dealer” and “luxury car sales.”


2. Create high-quality content

Once you’ve identified the right keywords, it’s imperative to create keyword-optimized content. This means creating informative, interesting and relevant content for your target audience. 


3. Leverage social media marketing

Use social media to share content and drive more traffic to your website. It’s a great way to increase online visibility and engage current and potential customers. 


4. Build links

The more high-quality links that point to your website, the better the chances of ranking higher in search engine results. You can build links by guest blogging, participating in forums and commenting on other websites.


5. Local 3-Pack on Google

The Local 3 Pack is a selection of three business entries in a local search in Google, found at the top of a given SERP. To see what it looks like, conduct a search for any type of business with a phrase that triggers Google’s local search function, such as “near me” or “near [area].” On a desktop, at the top of the SERP, you’ll see three “Locations,” with some basic information, including the name and address of each option, as well as links to both the website and directions associated with this business. Users can click a button to see More Locations. All of these entries exist above standard organic search results.These three businesses are the best, most relevant businesses for the given category, according to Google. And as you might expect, it comes with potentially lucrative rewards, such as more brand visibility, more traffic, and more conversions.

6. Monitor your progress

Finally, it’s important to monitor your progress and adjust your strategy as needed. You can use tools like Google Analytics to track your website’s performance and see which keywords and processes are working best. This will help you refine your SEO strategy and maximize your results. With a strong SEO strategy, you can make sure that potential customers are finding your dealership and getting the information they need to make an informed purchasing decision. 

Finger pointing of a car and keys sketched on a glowing screen - social media marketing

Online Shopping Behaviors & Common Habits of Luxury Car Buyers

If you’re considering buying a luxury car, chances are you’re looking for the best deals and the most convenient shopping experience. But what about the online shopping behaviors and habits of luxury car buyers?

In the past, luxury car buyers typically did their shopping in person, visiting dealerships and taking a test drive before making a purchase. However, luxury car buyers now have an unprecedented number of options. It’s clear that luxury car buyers are taking advantage of the web to make their purchases. Luxury car buyers are using the web to get the most out of their purchases by researching models and features, comparing prices, and finding the best deals. As the trend of online shopping continues to grow, it’s likely that luxury car buyers will continue to take advantage of the convenience and ease that comes with buying a car online.


Luxury Car Buyers Research Online Before Visiting a Dealership

Luxury car buyers are a demanding bunch. They expect the best and aren’t afraid to spend their money to get it. But when it comes to buying luxury cars, there’s more than one way to skin a cat—and that means luxury car buyers have a lot of options.

First and foremost, these buyers are willing to do their research online. Over 80% of respondents said they spent time researching different models and features before making a purchase according to the Digital Marketing Insitute report. But for making the purchase itself, luxury car buyers are split. Some prefer to buy online, while others prefer to go through a dealership. Of those who had purchased online, the majority said they had done so through a manufacturer’s website

Now when it comes to price, luxury car buyers are willing to pay more for convenience.  A recent article from Super Office states that nearly 86% of buyers are willing to pay more for a great customer experience and according to research from PWC, the more expensive the item, the more they are willing to pay.


Familiarity & Trust Drive Luxury Car Purchases

Finally, these buyers are more likely to buy from a company they know and trust. A recent report by states that 71% of consumers said it was very important that they recognize a brand before they make a purchase. They are willing to do their research, pay a premium for convenience and are more likely to purchase from a company they know and trust. The internet has opened up a world of possibilities. With the right research and the right shopping experience, luxury car buyers can find the perfect car for their needs.


How to Leverage Paid Media Like Social Media Ads to Build Trust and Awareness

As a luxury car dealership, you understand that trust and awareness are essential for success. You need to attract potential customers and build relationships to make sales. One of the most effective ways to do so is through paid media. Paid media, such as social media advertising, campaigns and influencer marketing, is a powerful tool for luxury car dealerships and luxury car buyers. It can help reach more potential customers by targeting them based on their interests, behaviors or demographics. You also can choose where they see your ads — whether that’s on Facebook, Instagram or Google Search.

When done correctly, paid media can be an effective way to build trust in your brand. It helps potential customers get familiar with who you are and what makes you different from other dealerships in the area. It also helps them feel comfortable making a purchase from you because they know about your products and services before they arrive at your dealership for their test drive

Social Media Ads

Social media advertising can be an effective way to reach potential luxury car buyers. Ads on social media platforms, such as Facebook, Instagram and Twitter, can be targeted to specific audiences to reach the right people. These ads can be tailored to promote different aspects of luxury cars. For example, a dealership may choose to highlight the features of a particular model or the advanced technology included in the car. Ads can also be used to promote special offers such as discounts, financing options or lease deals. Finally, they can also be used to promote test drives and special events.

Furthermore, they can be tailored to reach potential buyers at different stages of the buying journey. Ads can be used to target people who are just starting to research luxury cars, those who are already in the market for one or even target people who have already visited a dealership’s website or social media page.


Campaigns are a great way to create awareness and generate interest in a luxury car dealership. You can use campaigns to showcase the features of your luxury cars, highlight customer stories, and showcase customer service. Showcasing your dealership’s commitment to excellence and highlighting the added value that you provide to customers by simply focusing on the latest technology in your cars, or highlighting the added benefits that come with buying a luxury car from your dealership.

Another great way to use campaigns to create awareness and generate interest in luxury car dealerships is to use them to promote special offers and discounts. This could include offering discounts on specific models, or offering a free service or upgrade with the purchase of a luxury car. This will help to attract new customers and show potential buyers that the dealerships are committed to providing the best value for their money.

3 Tips for Leveraging Paid Media in Social Media Marketing

1. Target the right audience

When creating your ads, campaigns and/or influencer marketing, make sure you’re targeting the right audience. This will help ensure that the message is reaching the right people and that you’re getting the most out of your paid media efforts.

2. Focus on engagement

People are inundated with content every day, and to stand out, make sure your content is engaging and resonates with the target audience, especially when it comes to paid media.. Engagement is the key to getting people to take action and convert into customers.

A great way to do all that is to create content that resonates with your target audience and use visuals to make your content more eye-catching. Also, try using influencers and social media to drive engagement. By following these tips, you can ensure that your paid media campaigns are successful and get the most out of the investment.

3. Track your results

Paid media can be expensive. Make sure you’re getting the most out of your efforts by tracking results and making adjustments as needed. It’s essential to track your results to ensure that your paid media campaigns are delivering ROI. Those results will help you make informed decisions, adjust your strategy and invest in the right channels.

Leveraging paid media can help luxury car dealerships and luxury car buyers build trust and awareness. Using analytics tools is the best way to track your results. These tools provide insights into your campaigns, such as impressions, clicks, conversions and more. This data can help assess the performance of the campaigns and make adjustments as needed. Monitoring the brand’s social media accounts is another great way to track your results. This will help you understand how people are engaging with content and campaigns. It will also help identify potential trends and insights that can help refine your strategy. 

Another great way is utilizing luxury car buyers’ customer feedback to track your results. Ask customers for feedback on their experience with their luxury car buying experience. This will help identify areas for improvement and make adjustments to your campaigns.

The luxury car market is competitive, with many brands competing for attention. As we’ve seen, social media marketing can be an effective way to reach consumers and build brand awareness. Yet, it’s also important to have a consistent voice across platforms so customers know what to expect with each brand interaction. 


Our agency has over a decade of automotive experience including luxury brands in social media marketing — 

Contact us to learn more about social media marketing services.

Written by

Valerie Jennings, founder and CEO of Jennings Social Media & MarTech (JSMM), is a trailblazing entrepreneur who established her agency in 2003 at just 24 years old. A pioneer in leveraging social media for marketing since 2005, Valerie has transformed JSMM from a niche PR firm into a globally recognized digital marketing powerhouse. Her strategic foresight and commitment to innovation earned her accolades such as the Top Women in Media Honoree and Marketing Executive of the Year by the Stevie Awards. An advocate for AI in marketing, Valerie holds an AI Certification from Coursera, led by Andrew Ng of Stanford University.

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