Back To Top

JSMM’s 20th Anniversary Celebration: Two Decades of Digital Excellence

  /  Jennings Social Media Marketing   /  JSMM’s 20th Anniversary Celebration: Two Decades of Digital Excellence
JSMM's 20th anniversary and new office ribbon cutting

JSMM’s 20th Anniversary Celebration: Two Decades of Digital Excellence

Last Updated on May 15, 2024 by edward jsmm

It feels like just a few years ago when I started down this path and didn’t have a lot of expectations. And now, as we stand on the brink of the future, it’s a moment of reflection and celebration. Jennings Social Media & Martech (JSMM) recently marked its 20th anniversary, a testament to two decades of unwavering dedication in the ever-evolving digital landscape. This milestone celebration was filled with nostalgia and gratitude, embodying our commitment to excellence and the community we’ve been privileged to serve for two remarkable decades.


The Grand Unveiling: Celebrating Our New Office

The ribbon-cutting was just the beginning. The celebration continued at JSMM’s new office, setting the stage for an unforgettable evening. Clients from various sectors, including long-standing partners such as KVK Aesthetics & Wellness, Shaman Leawood Total Wellness, Fortune Financial and Air Associates, graced the event with their presence. Some clients have been with us for years, growing alongside with us. This wasn’t just an opportunity to showcase the new office; it was a celebration of the unity of local companies, supporting and uplifting each other. The mingling of leaders from various sectors, from business to community, added an extra layer of significance to the evening. It was a real-time demonstration of how we have transcended the boundaries of digital marketing to become an integral part of the local fabric, empowering businesses and the community alike.


This ceremony was a visual proof of the agency’s core values, underscoring its mission of providing top-notch digital marketing services and actively engaging and contributing to the community’s well-being, which has been an integral part of its journey. It wasn’t just a cut ribbon but a bridge built, connecting JSMM with the people we’ve served and continue to serve. The ribbon-cutting was a poignant reminder that our story is interwoven with the success and growth of the community we call home.


The Kansas City Kansas Chamber of Commerce and Overland Park Chamber were also well-represented at the event — proof of our valuable relationships with chambers of commerce.


Molly Kuplen, a renowned Kansas City influencer, was also present. Molly has been a valuable collaborator on various projects, and her company added a touch of star power to the event. 


This new office location is not just a physical space but a symbol of our growth, innovation and bright future. The guests marveled at the state-of-the-art facilities set to become the epicenter of JSMM’s next chapter.


Valerie and clients

From Humble Beginnings to Trailblazers

JSMM’s started from humble beginnings to becoming a trailblazer in the digital marketing industry is remarkable. We’ve been privileged to shape the industry for the past two decades through pioneering social media and marketing strategies. Our story has been one of constant innovation and adaptation to the ever-evolving field.


I started the agency in 2003, at age 24 when social media was just beginning to emerge. It was more of the experience and the passion for doing something I love and enjoy. Whenever we meet a client, my team and I ask ourselves, “How do we make it better? How do we get our clients bigger, better, more quantifiable results?” This led to researching metrics on how to make storytelling quantifiable.


So we started testing all these new things and went with it and trusted the process. We’re privileged to work with clients with the same commitment to success, high standards and enthusiasm for exploring digital marketing and advertising. We grew as a full-service social media marketing and advertising agency through that.  And so here we are today, leading the way in AI. 


This transformation didn’t happen overnight; it resulted from two decades of dedication, hard work and a relentless pursuit of excellence. JSMM’s story proves that with vision and determination, even a small company can significantly impact the industry.

Countless Success Stories

Our success isn’t measured solely by the passage of time but by the countless success stories we’ve created for clients. Our clients’ achievements and challenges encourage us to push ourselves more. Our commitment to delivering results and driving transformative business outcomes remains unwavering. 


Behind each of these stories lies a team that understands the intricacies of digital marketing and how to tailor strategies to meet each client’s unique needs. The team has consistently demonstrated that there’s no one-size-fits-all approach, and our ability to adapt and innovate continues to set us apart.

Valerie and staff

A Purpose That Drives Excellence

Since the start, the agency’s purpose remains clear: to educate, lead and inspire others by providing cutting-edge marketing and advertising resources to large and small companies worldwide. This sense of purpose has been the guiding light.


As JSMM marks our 20th anniversary and steps into a new chapter with a new office, our purpose is as straightforward as in 2003. We continue to be the guiding light for clients, businesses and aspiring digital marketers worldwide, illuminating the path with education, leadership and inspiration. Its purpose transcends time and trends, a commitment to fostering excellence and driving transformation in the field.

A Commitment to Giving Back

Over the years, we have extended our commitment to serving the people beyond our clients, embracing a profound sense of social responsibility. Our dedication to the community’s well-being is not limited to the digital realm; it extends to tangible actions that make a real difference.


JSMM has been actively giving back to numerous non-profits, focusing on many causes that touch many lives. Our support extends to organizations dedicated to animal welfare, children, families, women and girls. Each cause we champion reflects our commitment to creating a more inclusive, compassionate and equitable society.


Our support extends to notable organizations, including the Deron Cherry Foundation, The Cybersmile Foundation, the Boys & Girls Clubs of Greater Kansas City, Big Brothers Big Sisters Kansas City, Safehome, Pet Partners and many more. By actively participating in these initiatives, the office offers financial assistance and contributes to raising awareness and positively impacting the lives of individuals and communities.

Empowering Employees: The Heart of JSMM’s 20-Year Journey

At JSMM, our dedicated professionals are the cornerstone of the agency’s success throughout these 20 years. These individuals are not merely employees but the driving force behind its continuous innovation and client satisfaction. The staff thrives on adapting to the ever-evolving digital marketing landscape, bringing diverse skills and perspectives. Their unwavering commitment to client success, constant pursuit of ongoing learning and a dynamic, supportive team spirit make them invaluable. As we celebrate two decades of excellence, we sincerely appreciate the exceptional individuals who have played a pivotal role, poised to lead JSMM toward a future of continued innovation and growth in the industry.


Our team has grown, our verticals have grown, our services have grown, and we’ve added depth and substance to each member. We mature through the lessons and experiences of the past.


As we celebrates our 20th anniversary and opens a new chapter with a new office, we do so with a legacy of purpose, innovation and community enrichment. Our story is a proof that accomplishment is not solely defined by financial achievements but also by an organization’s positive influence and contribution to the world. 

A Glimpse into JSMM’s Growth Marketing Journey


Every day brings something different at this agency.  With all the digital trends and available platforms, the automation in obtaining data faster significantly enhances our capabilities. There are challenges, opportunities and the perpetual newness of our work. I often say we’re in a season; this is the season to work on X or whatever happens. So, I never feel like there’s a dull moment. This keeps my brain engaged and excited.


I love that our team has expanded, and we have all these smart people so good at what they do. They are the driving force behind our growth and achievement. They are storytellers, sharing with our clients how to step into the future and how to reach the next level.


It’s the thrill of the unknown, the joy of solving problems with technology and learning something new daily. It’s about creating an environment where the experience is as rewarding as the outcome.


Navigating the Entrepreneurial Journey

I want to share some advice that has been the cornerstone of JSMM and my philosophy: It’s just about doing what you love, being yourself and staying the course. Over the past 20 years, I’ve learned that a genuine passion for what you do becomes a driving force that propels you forward, even in the face of challenges. If you love what you do, you’ll keep going and along the way, you’ll attract and find the right people to support you.


Our achievements are due to our team’s dedication, our clients’ unwavering support and our community’s collaborative spirit. This advice isn’t just a platitude; it’s a guiding principle that has shaped our approach to business, creativity and innovation.


Here’s to the next chapter of growth and continued success for all of us.

Written by

Valerie Jennings, founder and CEO of Jennings Social Media & MarTech (JSMM), is a trailblazing entrepreneur who established her agency in 2003 at just 24 years old. A pioneer in leveraging social media for marketing since 2005, Valerie has transformed JSMM from a niche PR firm into a globally recognized digital marketing powerhouse. Her strategic foresight and commitment to innovation earned her accolades such as the Top Women in Media Honoree and Marketing Executive of the Year by the Stevie Awards. An advocate for AI in marketing, Valerie holds an AI Certification from Coursera, led by Andrew Ng of Stanford University.

Post a Comment