At Jennings Social Media & MarTech (JSMM), we are committed to helping businesses transform their digital presence through innovative marketing strategies and cutting-edge web development. One of our recent successes was our collaboration with MDL Technology, LLC, a premier IT solutions provider based in Kansas City, Missouri. This partnership marked a major step in enhancing MDL’s online visibility, user experience, and overall digital impact.
A Complete Website Transformation
MDL Technology partnered with JSMM with a goal: to modernize its website and create a compelling digital experience that reflects the company’s expertise in IT services. From initial strategy to final implementation, our team worked closely with MDL to develop a new website that not only looks great but performs exceptionally across all key metrics.
The result? A fully redesigned and optimized website with a pristine A+ Site Health score, driven by best-in-class SEO, efficient performance, clean code and technical excellence. More importantly, the new site architecture delivers a streamlined user interface (UI) and an intuitive user experience (UX), making it easier for customers to navigate, learn about services and get in touch with MDL’s team.
Driving Real, Measurable Results
Following the website launch, MDL saw an immediate and measurable uptick in digital performance — especially in search engine visibility and traffic. The combination of our custom content strategy, strong technical foundations, and improved user flow led to higher engagement and increased organic reach.
But the improvements weren’t limited to the website. Our team also launched a targeted social media strategy to boost MDL’s brand awareness and engagement across platforms like LinkedIn and Twitter. In just one month (February), the results were impressive:
- LinkedIn: 34.25% increase in impressions and a 10.81% increase in page views
- Twitter (X): 96.93% increase in impressions and a 46.67% increase in engagement
These numbers speak to the power of integrated digital marketing when web design, content and social media all work together toward a common goal.
Supporting an Industry Leader in IT Solutions
MDL Technology, LLC is known for delivering reliable, worry-free IT solutions to businesses of all sizes. Its comprehensive service offerings include:
- 24/7 network monitoring and support
- Cloud hosting and management
- Data recovery solutions
- Off-site backup and cybersecurity
- IT consulting and strategic planning
By modernizing MDL’s digital footprint, JSMM has helped position them as a forward-thinking, accessible and competent technology partner for businesses throughout the Midwest and beyond.
A Lasting Partnership
At JSMM, we don’t just build websites — we build long-term partnerships rooted in collaboration, transparency and shared success. We proudly support MDL Technology’s mission and contribute to their continued growth through strategic digital solutions. As our work continues, we look forward to helping MDL reach even more milestones in web performance, lead generation and brand visibility.
Contact us today for a personalized consultation and discover the strategies that led to our client’s phenomenal success.
