Trade Show Marketing & Email Campaigns
Our team designed a digital strategy which increased foot traffic to our client’s trade show booths at technology conferences across the country. Part of the strategy included personalized and segmented emails, digital advertising and social media marketing. Digital marketing materials were created to promote the client’s subject matter experts, conference presenters and case studies. Email open rates were double the reported industry average of 17 percent, foot traffic was was up and social media engagement more than tripled.