If you could simply ask a question aloud and have the answer delivered as if by magic (or very smart robot), why wouldn’t you? It’s not magic, but that’s about the gist of voice search technology, and consumers are all over it. While consumers…
Virtual reality (VR) is on its way to becoming one of the biggest changes to the marketing landscape in the last decade. According to Forbes, by 2020 a third of global consumers will be expected to be using virtual reality. This opens up a world…
By Valerie Jennings As 2016 draws to a close, a year of opportunity is on the horizon for brands in 2017. Will the rapid growth of live mobile video continue? Will Snapchat prove its worth to major brands? How big will virtual reality’s impact on…
Posted by: Micah Pratt, director of social networking R&D Jennings Social Media & MarTech (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of…
Posted by: Micah Pratt, director of social networking R&D The holidays are just around the corner, and businesses are finalizing their marketing campaigns to optimize the shopping rush. Here is an article from InformationWeek.com, written by Kevin Casey, about how companies can prepare their social…
Posted by: Micah Pratt, Director of Social Networking R&D The 2012 presidential election will be like one never experienced before. Social networking sites are playing a role in these elections that wasn’t imaginable four years ago by hosting debates, facilitating the political conversation and connecting…
Posted by: Micah Pratt, director of social networking r&d Thank you to Chantal Tode at Mobile Commerce Daily for interviewing Valerie Jennings, CEO of Jennings Social Media & MarTech, and Jason Heard, Sales Manager at Frank Ancona Honda, about the launch of Frank Ancona Honda’s…
Posted by: Eric Johnson As the popularity of smart phones continues to rise, it was only a matter of time before the mobile screen began to catch up to the big screen in terms of usage. A new study conducted by a mobile analytics firm,…
Posted by: Micah Pratt, social networking research & development Over the years, Facebook has been known to make small changes to how users operate on the social networking site. With Google+ becoming a threatening competitor, Mark Zuckerberg made serious changes to Facebook. On September 22,…
Posted by: Micah Pratt, social networking research & development Sharing and finding content over the Internet has become easier then ever, and now social media is changing the ways search engines track quality content. This article from Mashable.com takes a look at how social networks…