If you could simply ask a question aloud and have the answer delivered as if by magic (or very smart robot), why wouldn’t you? It’s not magic, but that’s about the gist of voice search technology, and consumers are all over it. While consumers…
As we head into one of the busiest marketing seasons of the year, new technology and innovative techniques are changing the holiday marketing landscape. This season, it’s all about mobile. Mobile is driving 60 percent of e-commerce traffic this year, up from 34 percent last…
As marketers gather more data on how different nuances impact their strategies, the tools they use to conduct business to the ways they communicate information are constantly evolving and growing. One digital marketing medium that has grown in popularity over the decades is email. With…
From asking an in-store associate for a different size to messaging a retailer on Instagram to see if they still have that must-have item in stock, conversation has been, and will be, at the heart of commerce. Read on as we detail ways that brands…
A recent report from growth marketing provider, Iterable, analyzed the new user welcome emails of the top 100 retailers in e-commerce. A number of key insights were gathered from the report, revealing general trends in world of welcome emails. Some of these key trends…
As the holiday shopping season looms, online retailers are bracing themselves for the busiest ecommerce day of the year. That day, more colloquially known as Cyber Monday, is set to attract millions of online shoppers all looking for the best deal. While boosting your site’s…