The holiday season is right around the corner which means now is the time to begin preparing your holiday email marketing campaign. Email marketing during the holiday season is a reliable tool for achieving a seasonal sales boom. In fact, according to Mailchart’s Holiday Email…
Personalized content is effective because people have action triggers, and personalization with a variable reward helps trigger a chemical reaction in the brain—a dopamine release—and a response. A good example of this would be the Coca-Cola’s recent campaign with first names on its bottles. It’s…
Images that aren’t the recommended size and weight are negatively impacting websites. In fact, website load time is negatively affected by images that are not fully optimized by the number of bytes they take up. As a result of these design mistakes, revenue is lost….
We are excited to announce our partnership with The Cybersmile Foundation during National Bullying Prevention Awareness Month. The Cybersmile Foundation is a global anti cyberbullying non-profit organization committed to tackling all forms of digital abuse and bullying online. Jennings Social Media & MarTech will…
A common struggle for brands is the ability to get their content to the top of search results, both organic and paid. There is plenty of advice available about the importance of keyword research and long-tail keywords, but for most people it can be confusing…
Today’s consumers are looking for brands to be responsive 24/7 for everything from purchasing decisions to customer service options. According to Marketing Profs, marketers need to develop messaging strategies that will make it easier for consumers to connect with brands by delivering regular, one-to-one content…
Facebook is a powerful advertising tool with over 2 billion active users a month and an ad reach that’s 89 percent accurate. The question for businesses is no longer whether they should advertise on the platform, but how, according to Marketing Profs. With the large…
Fourth quarter is arguably the most important time of the marketing and sales year. All of the seeds you have planted over the last several months are finally ready to harvest. During an interview with Valerie Jennings, CEO and founder of Jennings Social Media…
Hispanic Marketing Consultant Renan Raven Provides Expertise to Jennings Social Media & MarTech A Panama City native, Renan Raven, adds precision and care as he works with the Jennings Social Media & MarTech team and its clients to incorporate Hispanic Marketing, going further than just…
Great Opportunity Lies with the “New” Type of Influencer and Social Media Takeovers To think that influencer marketing is a new trend would make you about a century behind. Long before Kim Kardashian started promoting Sugar Bear Hair, the queen and the Pope were…