Video marketing is a great way to get a message and CTA to your audience. But, like all marketing campaigns, you must measure the right metrics to assess how your campaign is performing. Determine what video marketing success looks like for your brand and measure…
The adoption of Artificial Intelligence (AI) within the business community is a growing trend globally. In fact, 40 percent of online transactions will be handled by an AI-enabled bot by 2020. Chatbots and website personalization are areas of artificial intelligence that businesses can benefit…
Our digital marketing agency opened a new office in Irvine, California in November as part of our expansion plan. Valerie Jennings, CEO of Jennings Social Media & MarTech, and Haley Paszkiewicz, digital marketer, were the first to make the trip to meet with new vendors…
Content management is an important part of successful marketing and a great way to keep your content organized is by using an editorial calendar. A calendar is a schedule of content to be produced and delivered to your prospects through different channels including your blog,…
The holiday season is right around the corner which means now is the time to begin preparing your holiday email marketing campaign. Email marketing during the holiday season is a reliable tool for achieving a seasonal sales boom. In fact, according to Mailchart’s Holiday Email…
Personalized content is effective because people have action triggers, and personalization with a variable reward helps trigger a chemical reaction in the brain—a dopamine release—and a response. A good example of this would be the Coca-Cola’s recent campaign with first names on its bottles. It’s…
Images that aren’t the recommended size and weight are negatively impacting websites. In fact, website load time is negatively affected by images that are not fully optimized by the number of bytes they take up. As a result of these design mistakes, revenue is lost….
We are excited to announce our partnership with The Cybersmile Foundation during National Bullying Prevention Awareness Month. The Cybersmile Foundation is a global anti cyberbullying non-profit organization committed to tackling all forms of digital abuse and bullying online. Jennings Social Media & MarTech will…
A common struggle for brands is the ability to get their content to the top of search results, both organic and paid. There is plenty of advice available about the importance of keyword research and long-tail keywords, but for most people it can be confusing…
Today’s consumers are looking for brands to be responsive 24/7 for everything from purchasing decisions to customer service options. According to Marketing Profs, marketers need to develop messaging strategies that will make it easier for consumers to connect with brands by delivering regular, one-to-one content…