Facebook is a powerful advertising tool with over 2 billion active users a month and an ad reach that’s 89 percent accurate. The question for businesses is no longer whether they should advertise on the platform, but how, according to Marketing Profs. With the large…
Fourth quarter is arguably the most important time of the marketing and sales year. All of the seeds you have planted over the last several months are finally ready to harvest. During an interview with Valerie Jennings, CEO and founder of Jennings Social Media…
Hispanic Marketing Consultant Renan Raven Provides Expertise to Jennings Social Media & MarTech A Panama City native, Renan Raven, adds precision and care as he works with the Jennings Social Media & MarTech team and its clients to incorporate Hispanic Marketing, going further than just…
Great Opportunity Lies with the “New” Type of Influencer and Social Media Takeovers To think that influencer marketing is a new trend would make you about a century behind. Long before Kim Kardashian started promoting Sugar Bear Hair, the queen and the Pope were…
Our competitive paid internship program in the fall, spring and summer semesters, actively recruits college seniors and recent graduates. Our 2017 summer interns were from schools such as the University of Kansas, Avila University and the University of Missouri. Through this dynamic internship experience, they’ve…
As marketers, we often times need to focus on the immediate tasks at hand such as driving leads, generating revenue, creating great content or tackling the hundreds of various opportunities that require our attention. Sometimes it’s easy to get sidetracked with shiny objects to appease…
Content is key when it comes to enticing prospects. Instead of focusing on the original clicks, Nick Edouard, co-founder and president of LookBookHQ, suggests that marketers focus on content that leaves the user wanting more, according to the Content Marketing Institute. That cliffhanger, binge-worthy content…
A recent report from growth marketing provider, Iterable, analyzed the new user welcome emails of the top 100 retailers in e-commerce. A number of key insights were gathered from the report, revealing general trends in world of welcome emails. Some of these key trends…
Today, marketing tools such as marketing automation completely saturate the business world. A different platform seems to advertise the latest gadgets and gizmos full of data-driven solutions every day. One potential link between automation and results is machine learning. The Problem Take this…
Check any online job board, from Indeed to LinkedIn, the number of available analytics-related jobs is seemingly infinite. It would certainly seem that an SEO or analytics certification is the new résumé status symbol of choice. Why? It’s simple. The ability, or rather the capability,…