Artificial intelligence is changing the way people find information. Through voice search devices such as Amazon’s Alexa, Apple’s Siri and Google’s voice search system, information is delivered conveniently without a press of a button. According to Hubspot, by 2020, half of all searches will be…
The new year is almost here, and it’s set to be digital marketing’s biggest yet. Why? A majority of small business owners have plans to increase their digital marketing budgets in 2018. It’s true! A recent study of small business owners found that 71…
The adoption of Artificial Intelligence (AI) within the business community is a growing trend globally. In fact, 40 percent of online transactions will be handled by an AI-enabled bot by 2020. Chatbots and website personalization are areas of artificial intelligence that businesses can benefit…
Today’s consumers are looking for brands to be responsive 24/7 for everything from purchasing decisions to customer service options. According to Marketing Profs, marketers need to develop messaging strategies that will make it easier for consumers to connect with brands by delivering regular, one-to-one content…