Drive Success: 5 Proven Strategies for Auto Dealer Marketing
Imagine a social media auto dealer marketing campaign in which your dealership's presence grows by more than 41,000% in impressions, spikes by 2,111% in engagement and sees a 363% increase in followers — that's the level of success we’ve achieved. The
What is Ad Fraud and What Can You Do About It?
If your company spends money on digital ad content to attract customers, you should do everything possible to ensure that these hard-earned dollars are not wasted. Ad fraud — from faking clicks to impression scams — is a significant challenge
Social Media Marketing & Digital Advertising Strategies for Luxury Real Estate
Marketing strategies for luxury real estate are built on the ability to sell not just a property but a dream. The most successful real estate professionals understand that their offerings are more than just buildings — they’re a gateway to
5 Key Factors to Consider When Choosing a Weight Loss Marketing Agency
Selecting the right weight loss marketing agency is a pivotal decision in shaping your clinic's growth and success trajectory. Finding a partner who deeply understands the nuanced landscape of weight loss marketing is crucial. Such an ally becomes an extension
How Does LinkedIn’s Algorithm Work to Enhance B2B Marketing Strategies
For B2B marketing, mastering the LinkedIn algorithm is a strategy and a necessity for amplifying your brand's presence, connecting with key stakeholders and maximizing your marketing ROI. LinkedIn is a networking platform for broadcasting your message, establishing your thought leadership
Social Media Marketing & Advertising Agency Essential Guide: Building a Successful Partnership
Stepping into the world of social media marketing and advertising without an expert guide can feel like wandering through a maze without a map — wrong turns could lead to missed opportunities and wasted resources. Businesses aiming to excel in
B2B Marketing: A Comprehensive Guide To Achieving Digital Success
Greatness isn’t achieved overnight — it’s earned. Respect doesn’t happen with a handshake and a smile. Trust and authority take time to build, and real relationships cannot be purchased from an advertisement. Business-to-business (B2B) marketing follows many of the same traditional
A Guide to AI Marketing and Ethics: Navigating the Future
This year, digital marketing professionals made history — they entered an era of AI marketing and a new term was coined: AI Marketers. Over two decades, I have led and transitioned my agency and clients through major digital transformations. As
JSMM’s 20th Anniversary Celebration: Two Decades of Digital Excellence
It feels like just a few years ago when I started down this path and didn't have a lot of expectations. And now, as we stand on the brink of the future, it's a moment of reflection and celebration. Jennings
Navigating the Future of SEO: Insights from Content Marketing World 2023
As a marketer, I know that staying in the loop is essential in the ever-changing landscape of our industry. This year's Content Marketing World 2023 brought together brilliant minds in digital marketing. It was the perfect venue to network and