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07 Nov Valerie Jennings, CEO of Jennings Social Media & MarTech, Presents at Third Annual Women in Business Breakfast

Our CEO, Valerie Jennings, recently participated as a panelist speaker during the Gardner Edgerton Chamber of Commerce Third Annual Women in Business Breakfast. The sold-out event was designed to celebrate and share business experiences from some of the most experienced women in business. Additionally, it…

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05 Nov JSMM Exceeds Industry Growth; Adds New Account Verticals; Undergoes Rebrand and Continues 11-Year Client Attrition Track Record

  OVERLAND PARK, KAN. — Jennings Social Media & MarTech (JSMM) exceeded industry growth benchmarks in Q2 – Q3, pacing at 16% versus national benchmarks at 7.2%. Additionally, the company rebranded and changed its name from Jennings Social Media Marketing to Jennings Social Media &…

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06 Aug What’s A Marketing Technology Agency?

  Our CEO, Valerie Jennings, weighed in on some emerging trends, challenges and opportunities surrounding marketing technology. According to Valerie, marketing and technology are interconnected. We cannot do our jobs as marketers without using technology. The idea of MarTech is simple but how it’s implemented…

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26 Jun What’s Performance-Driven Agency?

Understanding the difference between a performance-driven agency and a brand awareness agency is imperative to making sure you’re getting the most out of your marketing strategies. A performance-driven agency focuses on generating leads while brand awareness agencies focus on expanding the brand.   Which is…

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20 May Top Influencer Marketing Trends of 2019

As influencer marketing grows to become one of the leading social media outreach strategies for digital marketers, it is crucial for brands to evolve with the changing trends. The following five key trends are predicted by Forbes to be game-changers in the influencer marketing arena….

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16 Apr Keeping Marketing Human in the Age of Automation

Artificial intelligence tools that write emails and social media posts. Chatbots that answer questions and engage in conversation. Software that analyzes data and modifies tactics accordingly. With the growing number of MarTech tools available to marketers in the age of automation, marketing opportunities are seemingly…

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09 Apr 5 Ways Artificial Intelligence Boosts Marketing

Among the many MarTech tools available to marketers today, artificial intelligence is one of the most prominent. AI is the development of computer systems that can perform tasks typically done by humans — such as creating content, recognizing speech, analyzing data and making decisions based on…

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