As influencer marketing grows to become one of the leading social media outreach strategies for digital marketers, it is crucial for brands to evolve with the changing trends. The following five key trends are predicted by Forbes to be game-changers in the influencer marketing arena….
Artificial intelligence tools that write emails and social media posts. Chatbots that answer questions and engage in conversation. Software that analyzes data and modifies tactics accordingly. With the growing number of MarTech tools available to marketers in the age of automation, marketing opportunities are seemingly…
Among the many MarTech tools available to marketers today, artificial intelligence is one of the most prominent. AI is the development of computer systems that can perform tasks typically done by humans — such as creating content, recognizing speech, analyzing data and making decisions based on…
Martech — the blend of marketing and technology — is a hot topic right now. With emerging technologies come new marketing possibilities: Instagram campaigns, automated responses, computerized content analysis, and more. Companies everywhere are trying to leverage these new technologies to meet their marketing objectives….
With bright sunshine, balmy temperatures and sparkling seas, it’s not hard to imagine why tropical real estate and tourism is a flourishing market. Jennings Social Media & MarTech has had an eye on this beat for several years, working with many real estate/tourism clients, and…
By 2020, 85 percent of customer-business relationships will be forged exclusively through technology. That’s not all — a huge portion of these relationships will take place on messaging apps, where businesses can both provide lightning-fast customer service and drive sales. Business owners can stay ahead…
When the European Union’s General Data Protection Regulation (GDPR) was passed and enacted, American ad tech companies at least had the comfort of the Atlantic Ocean separating them from the stringent new consumer protections. That is, until now. The California Consumer Privacy Act of 2018…
More than twenty years ago, the National Women Business Owners Corporation (NWBOC) became the first organization to create a national certification program for women-owned businesses. More than 11.6 million firms are owned by women, employing nearly 9 million people and generating $1.7 trillion in sales….
For many businesses, the summer solstice brings with it an annual lull in sales and leads. As the old adage goes, “When temperatures rise, sales take a dive.” Brands can take advantage of the season with a few clever marketing strategies. Read on as we…
We are excited to announce our partnership with The Cybersmile Foundation during National Bullying Prevention Awareness Month. The Cybersmile Foundation is a global anti cyberbullying non-profit organization committed to tackling all forms of digital abuse and bullying online. Jennings Social Media & MarTech will…