Google is more than happy to give you a thousand articles on the merits of social media in marketing. Heck, so are we. (Because we’re here to help!) But because we want to help, we also need to bring up
Why Businesses Need SEO Search engine optimization (SEO) is an incredibly powerful tool for lead generation. If you're not using SEO as part of your marketing strategy, you may be missing out on an opportunity to obtain more quality organic leads
Types of Social Media Influencers For Businesses As more and more companies start using content personalization as part of their digital marketing strategy, competition for your customers' attention will increase. Content has become a critical aspect of marketing, and many companies
An Updated 2022 Guide to User-Generated Content User-generated content is original, brand-specific content created and published by customers rather than the company itself. It is typically in the form of photos, videos, testimonials or reviews, blog posts, videos and everything in
Trends In Automotive Digital Marketing Benefits of Digital Marketing in the Automotive Industry According to Think With Google, digital marketing has become a critical part of the automotive industry because of its impact on the purchase decisions of potential buyers. Automobiles, in recent
Evaluating Your Influencer Marketing Campaigns Influencer marketing is more prevalent than ever — especially after the COVID-19 pandemic and spending over a year in quarantine. More people were using social media, shopping online and following new influencers that would post about
Why Companies Are Preparing for the Holidays With the holiday season fast approaching, brands are beginning their campaigns earlier than ever this year. Special deals and new social campaigns are one way to spread your name, but what else can you
Black History Month: How Brands and Marketers Celebrate It It’s Black History Month, which means you’re probably seeing a lot of social media content uplifting Black creatives and brands. But trends are showing a need for something different in 2021: Accountability.