CEO & Founder, Jennings Social Media & MarTech (JSMM)
AI-Powered Marketing Innovator | National Speaker | Award-Winning Agency Leader

Valerie Jennings is a transformative leader in digital marketing, known for pioneering AI-powered strategies that drive growth, innovation, and real business outcomes. She founded Jennings Social Media & MarTech (JSMM) in 2003 at just 24 years old.

Today, the agency serves a global client base ranging from publicly traded companies to small businesses across healthcare, technology, tourism, real estate, transportation, manufacturing, wealth management and medtech.

Under Valerie’s leadership, JSMM has developed and executed high-impact campaigns that combine AI-driven persona development, predictive analytics, geofencing, and digital advertising to deliver measurable results. One of her most successful campaigns for the Miami Beach Visitor Center resulted in a 115% increase in qualified leads, fueled by hyper-targeted creative and performance-based media.

In 2024, Valerie and her agency received 13 national and international awards, including:
🏆 Stevie Women in Business Award Finalist – Most Innovative Woman of the Year in Advertising, Marketing & PR
🏆 TITAN Women in Business Gold Winner – Innovative Marketing Executive of the Year
🏆 Cynopsis Top Women in Media – Industry Leaders, Senior Directors and Above
🏆 Inc. Magazine 2024 Power Partner – Recognizing JSMM’s trusted agency performance

She is also a national speaker on AI and digital transformation and holds an AI certification from Coursera, led by Dr. Andrew Ng, founder of DeepLearning.AI, co-founder of Coursera, and a Stanford computer science professor.

Valerie currently serves as chair of the Miami Beach Chamber of Commerce Tourism and Hospitality Council and leads a global team headquartered in Overland Park, Kansas, with satellite offices in Miami Beach, Florida, and Irvine, California. Her work continues to transform brands, inspire teams, and set the standard for what's possible in modern marketing.