Social listening is one of the most important aspects of digital marketing today. It’s also an integral part of our efforts to utilize marketing technology and AI to solve business challenges and drive growth. Social listening tools allow you to
Google is more than happy to give you a thousand articles on the merits of social media in marketing. Heck, so are we. (Because we’re here to help!) But because we want to help, we also need to bring up
Types of Social Media Influencers For Businesses As more and more companies start using content personalization as part of their digital marketing strategy, competition for your customers' attention will increase. Content has become a critical aspect of marketing, and many companies
An Updated 2022 Guide to User-Generated Content User-generated content is original, brand-specific content created and published by customers rather than the company itself. It is typically in the form of photos, videos, testimonials or reviews, blog posts, videos and everything in
Social media is ever-changing. Keeping up with the trends is challenging but necessary to succeed in digital marketing. Here is our list of the social media best practices for Instagram, Facebook, LinkedIn, TikTok, Twitter, Pinterest and YouTube in 2021, including
Black History Month: How Brands and Marketers Celebrate It It’s Black History Month, which means you’re probably seeing a lot of social media content uplifting Black creatives and brands. But trends are showing a need for something different in 2021: Accountability.