MarTech Tips for 2023
You've been hearing a lot of buzz around MarTech and how it can help move your business ahead of the competition. Having the right tools can indeed provide an edge, but only if you choose the right ones for your
What Is Social Listening
Social listening is one of the most important aspects of digital marketing today. It’s also an integral part of our efforts to utilize marketing technology and AI to solve business challenges and drive growth. Social listening tools allow you to
Marketing Trends We Will See in 2023: Sustainability and AI
In the age of sustainability and eco-conscious consumers, companies and brands are aiming to reduce their carbon footprints and become active stewards for socially responsible corporate programs. Artificial intelligence may seem like futuristic technology, but companies from small start-ups to large
Marketing Luxury Real Estate in 2022
The luxury real estate market is rife with opportunity. But did you know that for many qualified buyers the path to purchasing these expensive homes comes in two parts? Research reveals that the expanding list of remote work opportunities has allowed
How To Get Started With Marketing Technology (MarTech) 2022
Nelson Mandela said, “Education is the most powerful weapon we can use to change the world.” He was right. Education is everything, and it continues to change the world. Furthermore, it doesn’t stop after you graduate from school. In fact, it
Using AI for B2B Sales and Marketing Lead Generation
Artificial intelligence might make you think of movies like “Terminator 2” and other similar entertainment. But it’s a very real and growing technology that will continue to impact the marketplace worldwide. At some point, if not already, it will touch your
Why Does Your Business Needs SEO in 2022?
Why Businesses Need SEO Search engine optimization (SEO) is an incredibly powerful tool for lead generation. If you're not using SEO as part of your marketing strategy, you may be missing out on an opportunity to obtain more quality organic leads
Six Types of Social Media Influencers And Their Benefits
Types of Social Media Influencers For Businesses As more and more companies start using content personalization as part of their digital marketing strategy, competition for your customers' attention will increase. Content has become a critical aspect of marketing, and many companies
Your Complete 2022 Guide to User-Generated Content
An Updated 2022 Guide to User-Generated Content User-generated content is original, brand-specific content created and published by customers rather than the company itself. It is typically in the form of photos, videos, testimonials or reviews, blog posts, videos and everything in
11 Ways Social Media Strategy Promotes Business Growth in 2022
11 Ways How Social Media Can Aid in Business Growth When you hear the term social media, you may think of keeping in touch with family and friends or looking at memes, but it’s also a powerful tool for brands. A