Understanding the difference between a performance-driven agency and a brand awareness agency is imperative to making sure you’re getting the most out of your marketing strategies. A performance-driven agency focuses on generating leads while brand awareness agencies focus on expanding the brand.

Which is best for your company?

As a performance-driven agency, our team focuses on creating content, messaging, ads and more for B2B and B2C lead generation. We are constantly reviewing data and reports to optimize the performance of content and ads for optimal results.

Performance-Driven Agency

According to Valerie Jennings, CEO of JSMM, we focus on setting the business objectives first for the client. “Whether they are interested in different lead generations or increased online sales, we formulate a tactical plan directed toward achieving these objectives. Every company experiences marketing challenges, and we believe most of these are rooted in failure to discuss business goals and marketing opportunities from the outset. With clear targets and strategies laid out, we can launch marketing efforts to be as efficient and effective as possible.”

Additionally, as a performance-driven agency, our team focuses on capturing data on-demand and adjusting our strategies accordingly in order to achieve the desired results for our clients. We optimize success by allocating more budgets to programs that are performing well and study trends to establish benchmarks and milestones.

JSMM takes a performance-based approach because we believe this is the best way for us to accomplish the goals of our clients. With clear communication of marketing strategies, we analyze data while finding new tools for optimum lead generation. Knowing the difference between a performance-based agency and a brand awareness agency will help you decide what your marketing goals are and allow you to take the correct approach in accomplishing them.