By 2020, 85 percent of customer-business relationships will be forged exclusively through technology. That’s not all — a huge portion of these relationships will take place on messaging apps, where businesses can both provide lightning-fast customer service and drive sales. Business owners can stay ahead…
When the European Union’s General Data Protection Regulation (GDPR) was passed and enacted, American ad tech companies at least had the comfort of the Atlantic Ocean separating them from the stringent new consumer protections. That is, until now. The California Consumer Privacy Act of 2018…
More than twenty years ago, the National Women Business Owners Corporation (NWBOC) became the first organization to create a national certification program for women-owned businesses. More than 11.6 million firms are owned by women, employing nearly 9 million people and generating $1.7 trillion in sales….
For many businesses, the summer solstice brings with it an annual lull in sales and leads. As the old adage goes, “When temperatures rise, sales take a dive.” Brands can take advantage of the season with a few clever marketing strategies. Read on as we…
We are excited to announce our partnership with The Cybersmile Foundation during National Bullying Prevention Awareness Month. The Cybersmile Foundation is a global anti cyberbullying non-profit organization committed to tackling all forms of digital abuse and bullying online. Jennings Social Media & MarTech will…
Great Opportunity Lies with the “New” Type of Influencer and Social Media Takeovers To think that influencer marketing is a new trend would make you about a century behind. Long before Kim Kardashian started promoting Sugar Bear Hair, the queen and the Pope were…
By Valerie Jennings Once upon a time, a long time ago, two people decided to create a company, but those two people were not designed to work together. Instead, only one person would survive and the other would fail. How do you know when you…
Happy holidays from all of us at Jennings Social Media & MarTech! We want to wish you a prosperous, healthy and happy 2017. We decided to share our holiday wishes with everyone in this year’s video card. Some of our team decided to go…
Search marketing, which according to Search Engine Land is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts,” is a big part of brand visibility. Paid efforts, called SEM, encompass using paid search listings to buy traffic, and…
Valerie Jennings, CEO of JSMM, has joined the Pet Partner’s national board of directors! Pet Partners is the gold standard leader in demonstrating and promoting animal-assisted therapy, activities and education. In this Q&A Valerie speaks about her love for animals and how she will be…