Social Media Date Night Contest
Frank Ancona Honda launched a social media contest for the chance to win a date night for two and a 24- hour test drive with the 2017 Honda Ridgeline. Our agency created the contest, artwork, strategy and digital advertising for the contest. To enter, contestants liked and commented on the contest post. The results included 118 number of contest entries, 476 engagement, cost per engagement of $0.32 and a cost per click of $0.24. According to Google AdWords the average cost per engagement or click for automotive on social media is $1.43.